Product Marketing Manager
3 days ago
**Blackfinch Group is an award-winning investment specialist with a heritage dating back over 25 years. A trusted provider, we work in partnership with advisers. Our businesses cover tax-efficient solutions, early stage investing, managed portfolioservices, property financing and renewable energy. As an environmental, social and governance (ESG) investor, we work for a positive impact. We’re proud to be entrusted with over £600 million in assets under management and administration.**
**Role Profile**
Product marketing manager (Ventures) is responsible for developing effective multichannel marketing strategies and plans to communicate the features and benefits of all investment products associated with Blackfinch Ventures.
The product marketing manager (ventures) will own the marketing strategy for generating new business and developing existing business, working with the central marketing operations team to execute.
You will own market research on current trending products, establish timescales for promotional cycles, provide marketing insight and guidance for sales teams, develop messaging and market positioning around Ventures.
Acting as the 'voice of the customer’ for customers in the Blackfinch Ventures ecosystem, precisely researching consumer needs and experiences.
**Key Responsibilities**
- Build on product messaging that sets investment products apart from others.
- Write and produce content to communicate the diversified value in our investment products.
- Communicate the vision and value of the investment products to the sales team and develop sales tools that facilitate the selling process.
- Brief the press and PR teams about promotional cycle or changes in relation to Ventures and associated investment products.
- Obtain insights into customers’ usage of current products, untapped opportunities and buyer personas, through interviews, surveys, focus groups and sales data.
- Own the promotional cycle for ventures and associated tax products.
- Create content such as case studies, videos, website copy and blog posts.
**Key Experience**
- Have a minimum 5 years’ experience working in product marketing within the IFA, Sales and Financial Services environment
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