Influencer and Outreach Officer
2 days ago
Give your career a breath of fresh (countryside) air.
For the colourful and carefree who make the most out of life, Joules is the British country lifestyle brand that encourages all of life’s adventures.
At Joules, we design clothing, accessories and homeware for all the family. Alongside a whole lot more. We are inspired by nature. We have fun. And we care.
It’s been quite a journey from when we started way back in 1989. And thanks to staying true to our roots, and a team that is always wanting to do better, we’re pleased that the adventure is as exciting as ever. We think it’s your time to join in the fun.
**INFLUENCER AND OUTREACH OFFICER** - HYBRID WORKING**
The role of Influencer and Outreach Officer is responsible for building on and scaling a dynamic influencer strategy driving brand awareness and growth through seasonal campaigns, partnerships and product seeding to influencers, tastemakers and content creators.
Part of the wider Brand Marketing and Campaigns team, the role supports the growth of the business by driving a compelling social presence by inserting Joules into culture to fuel brand awareness, customer acquisition and advocacy with inspiring and bespoke platform content.
**_ Day to day as our Influencer and Outreach Officer:_**
- Build and maintain a network of influencer, talent and tastemakers across the UK to create partnership opportunities and leverage emerging trends to drive brand awareness and conversion
- Develop and manage end-to-end influencer campaigns including; curating talent negotiating rates, managing contract development, influencer relations and measurement
- Develop, commission and deliver talent-led creative briefs across all platforms
- Drive and develop our influencer outreach strategy to ensure compelling and consistent messaging across all content
- Review and report on influencer performance, translating reports into actionable insights for teams
- Actively recommend new and exciting talent for social content and brand campaigns to be executed in partnership with influencers
- Support full price affiliate programme
- Work collaboratively with the wider marketing team, particularly the Community and Content Officer and Social Media and Content Coordinator, to ensure all community activity is well planned, well utilised and aligns with overarching campaign strategy and business objectives
- Coordinate the integration of Friends of Joules, Garden Trading, Licensing and partnerships into wider campaigns as required
- Actively contribute to brand campaign planning by offering insights and feedback from our influencer community
- Coordinating samples and gifting and associated stock taking
- Coordinate the influencer content budget
**_What we need you to have:_**
- 2+ years’ experience within a similar role, ideally in the lifestyle, retail or fashion sectors
- Strong networking and relationship-building skills
- Proven track record of building influencer campaigns across different tiers that bring brands into culturally relevant spaces
- Strong experience of creator economy and landscape as a whole
- Awareness and applied understanding of D&I within our community and influencer management
- Excellent verbal and written communication skills
- Experience of working with an influencer marketing platform
- Experience of managing affiliates
- Analytical and able to both learn from and utilise data to build strategy and tell stories
- Passionate about all things social media and digital culture - finger on the pulse of emerging trends and content creators
- High degree of personal and professional familiarity with IG, FB, TikTok and YouTube etc...
- Exceptional planning and multi-tasking skills
- A team player that enjoys working cross functionally to drive the very best in content creation
- Willing to occasionally work at weekends and evenings to support influencer outreach as required
**Location**: Hybrid working, with the ability to be able to be regularly present in the Market Harborough Offices for quarterly department meetings, monthly team days and weekly key meetings.
**_ Please note; due to the nature of the role, there will be some weekend and evening work required for effective; we are therefore looking for someone who is flexible, can get the job done and can plan ahead of time. In return, we offer the opportunity for flexible working, remote working and compressed hours_**
**_Personal Attributes_**
- Strong commercial awareness
- Comfortable in working in a constantly changing environment due to shifting priorities, demands and timelines
- Proficient multi-tasker with great attention to detail
- Able to keep calm under pressure
- An accomplished problem solver
- Great self-starter attitude
- Passion and affinity for the Joules brand
- Genuine interest in retail and fashion
- Team player
**_ What you’ll get from us:_**
- 50% Staff discount
- Clothing Allowance
- Extended holiday (including Family and Volunteering leave)
- Flexible worki
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