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Digital Marketing Specialist

4 months ago

Lisburn, United Kingdom Whytematter Staffing Solutions Full time

WhyteMatter Staffing Solutions are proud to be representing our client.

Full-Time, 9am-5pm, Monday - Friday

Our client is a dynamic manufacturing business based in Lisburn, Northern Ireland. They provide excellent service and high-quality vending and washroom services products, PVC interlocking floor tiles, rainwater systems and street litter, recycling and medical bins to a range of industries internationally. Our client is proud of their staff and success to date and have big plans for the future.

Tasks

Working as part of a small friendly team, the Digital Marketing Specialist will report to the Sales and Marketing Director and work alongside a Graphics and Social Media Specialist. The Digital Marketing Specialist will take ownership of the promotion and development of the Flexi-Tile brand across its proprietary website and search engines initially. Acquired in 2009, Flexi-Tile is now an integral addition to Unicorn Flooring Limited, one of the leading brands in the global Interlocking Floor Tile market. Operating primarily across the UK and Europe, the Flexi-Tile brand has an extensive network of distributors, supported by multi-lingual staff in Head Office in Northern Ireland. Tiles of this nature are hugely popular in mainland Europe, and an opportunity exists to develop the domestic market in line with that success.

**Responsibilities**:

- This role will be a blend of content creation, web optimization, customer profiling, market segmentation and creation of a strong funnel for lead generation. This is a commercially focused role and the key aim will be to ensure that there is a continued flow of inbound leads for the sales team to follow up.
- The Digital Marketing specialist will work in tandem with the Social Media and Graphics specialist to create a really robust marketing presence which reaches businesses that would benefit from this flooring offering.
- This will be an excellent opportunity for someone to demonstrate tangible impact for a commercial business from a B2B setting.

Key Duties
- Work alongside the Sales and Marketing Director to develop and implement digital strategies for each of the companies within Unicorn Group (initial focus on Unicorn Flooring)
- Ensure all Unicorn Group websites are kept updated (experience of WordPress/Elementor essential)
- Assist in the migration of other Unicorn Group websites to WordPress
- Creation of monthly blog content/case studies
- Measure ROI and KPI’s via a digital dashboard
- Track and measure SEO and Google Analytics and provide reporting and analysis
- Work alongside the Social Media Specialist to develop engaging content calendars

for each brand
- Provide insights into success of each campaign
- Drive engagement with customers through our social media strategy

**Requirements**:

- At least 2 years’ experience in a similar role (experience with B2B preferable)
- Strong degree of PC literacy with an emphasis on accuracy and attention to detail is essential
- Minimum 2 years’ experience with SEO, Google Analytics and Google Ads
- Experience with web design and development (preferably WordPress)
- Strong knowledge and understanding of all social channels

Personnel Specification
- Strong interpersonal and communication skills
- Good team player
- Ability to pay particular attention to detail with an emphasis on accuracy
- Good time management & organisational skills and an ability to prioritise workload
- Enthusiastic and comfortable working on your own initiative in a fast-paced

environment

**Benefits**:

- Friendly small team environment
- Opportunities for learning, development and career progression
- Riverside site with free onsite parking
- 33 days annual leave
- 5-minute walk from Lambeg railway station, 1 mile from M1 Motorway and 7 miles

from Belfast City Centre
- Perks discount on shops, cinemas, restaurants and more
- On site gym open from 06:00
- Death in service benefit of 4 times annual salary
- Free tea and coffee in our canteen