Paid Social Business Director

1 week ago

London, United Kingdom Spark Foundry Full time

**Company Description**

Spark Foundry make up part of a thriving global media network and are part of the Publicis Groupe, one of the world’s leading communications groups. We are globally connected with over 8,000 employees in 110 offices across 70 countries.

**Who We Are in the UK?**

**Spark Foundry, the Acceleration Agency.**

We help brands to identify, learn and respond to opportunities faster than the competition.

Every client has an area of their business they need to accelerate, from short-term goals to long-term transformation.

We’ve proven our approach during the most difficult year on record. Now we’re using it to provide a launchpad for their future.

Come be an accelerator with us.

**How we accelerate**
- **Planning**: an approach that works in practice rather than theory, arming planners with the ability to create cutting edge campaigns
- **Intelligence**: a suite of tools that give definitive answers to big questions, and uncovers actionable insights about real people
- **Trading**: a model built on flexibility and trusted relationships, underpinned with bold guarantees
- **Relationships**: a culture of asking challenging questions to better understand the brief - we are not a 'yes’ agency
- **People**: a strong history of recruiting talent from diverse backgrounds and accelerating their careers

Business Directors at Spark Foundry are crucial senior talent for our agencies growth and development.

Our Business Directors are collaborative, tenacious, and inventive experts. They are focused on client servicing, people management and helping shape and evolve the brands we partner with. The Business Director leads the overall relationship from clientservicing, strategy, integrated acquisition planning and technology innovation to team management. As the fast pace of our client’s business changes, we look to our Business Directors to be the strategic partners to help facilitate and guide this change.

It is expected that they should be a self-starter and manage their clients autonomously elevating key priorities and communicating upwards not only at critical points but throughout the year, regularly informing the Head of Department of needs and requirementsof our clients as they change.

This is a senior leadership role within the Paid Social team, responsible for delivering best-in-class strategic direction, team management and commercial excellence within the clients under your remit, as well as working with the Head of Paid Social tomanage brilliant basics across the full team, build solutions to improve efficiency and continue to develop the department’s offering.

Our Business Directors are also responsible for managing the new business pitches in conjunction with the Head of Department.

We expect our people to lead by example and mentor and train the rising stars at our agency so we are always prepared for the future. This person should exude confidence and be able to motivate, educate and develop a large team.

**Qualifications**

**Clients**
- Exude passion on all client business, lead the strategic thinking and media solutions that deliver on client goals
- Cultivate senior client relationships, develop contact strategy with senior clients and for your teams
- Manage your clients TRR and ensure rankings are increasing and not decreasing
- Be a source of knowledge for clients on the category and local nuances and what this means for media, particularly across global client requirements
- Support in developing clients business, matching resource to clients’ needs
- Ensure we strictly manage the scope of work to keep a lean and prioritised output
- Ensure all new clients are on-boarded smoothly, contracts and FTEs negotiated and record keeping/finance set up done properly
- Track and find win-win methods of value for the clients and agencies business
- Ensure margins are protected, clients business plans are clear and our agencies goals for cross-sell and upsell opportunities are well managed

**Planning**
- Understand and communicate the role of your channel strategies against delivery of core client KPIs
- Full understanding of key platform capabilities (e.g. Facebook, Instagram, Twitter, TikTok, Snapchat, etc) and an ability to talk independently about opportunities in client meetings and with team
- Recommend the latest media solutions, testing approaches, guide roadmaps and work closely with activation specialist teams
- Demonstrate an understanding of the media and technology developments that influence performance planning and clients business
- Inform clients of innovative opportunities as soon as they are in market and what it means for their business
- Quality control of the agencies output
- Working with Head of Department, manage forecasting, budgeting, finance controls
- Ensure excellent relationships with other agency partners and with media owners to enable quick turn around and a supportive environment for getting 'work out the door’

**Team Management**
- Work with the Head of Department and Client Partner to optimise team revenue and profitability through effective management of financial processes and scopes of work
- Be a role model for people, displaying excellence in client servicing and the Paid Social planning process and rigour
- Ensure your team is adhering to all processes within the department and where new processes need to be developed to ensure greater account efficiency - identify improvements and work with other Business Directors and colleagues to implement
- Ensure a positive, collaborative and productive team environment

**Internal**
- Work closely with HR/Talent and Operations to ensure smooth onboarding and exit process, succession planning and training is executed
- Lead and contribute to department projects to help develop the Paid Social product
- Lead a team that develop various initiatives in support of a positive agency culture such as social events, charitable initiatives, office décor and wellness

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