Marketing Analytics Lead
4 weeks ago
**Company**
Depop is the community-powered fashion marketplace to buy and sell unique fashion, with over 30 million registered users in more than 150 countries. Depop is a place for anyone to discover and celebrate their style on their own terms, and to feel good about their fashion choices by extending the lives of millions of garments. The company was founded in 2011 and is headquartered in London with offices in Manchester, New York, Los Angeles and Sydney. Depop has approximately 400 employees dedicated to its mission of building the world's most diverse progressive home of fashion, that's kinder on the planet and kinder to people. In 2021, Depop became a wholly-owned subsidiary of Etsy - the global marketplace for unique and creative goods - and continues to operate as a standalone company.
**Our Mission**
Our mission is _to build the world's most diverse progressive home of fashion. _Our team is dedicated to enhancing and developing the Depop experience to serve the needs of our global community.
Depop exists to empower the next generation to transform fashion. We are a community-powered fashion ecosystem that's kinder to the planet and kinder to people. We give our audience something they can't get anywhere else - unique fashion, with amazing people and the chance to create a better future by showing up as their full selves, at full volume.
**Our DNA**
Our DNA defines the essence of our company as an employer - how we are unique and what matters to us.
- Show up for the Community: We go above and beyond. When they succeed, we succeed.
- Have Each Other's Back: We empower each other with kindness and respect our differences.
- Act with Purpose: We take conscious risks, deliver efficiently and learn from our mistakes.
- Think Thrift: We're resourceful, seek out opportunities and we hustle.
Depop is an equal opportunity employer. Our mission is to build the world's most diverse progressive home of fashion. To do this, we encourage people from underrepresented communities to apply.
We celebrate diversity and are committed to creating an inclusive environment for all employees. We're continuing to build recruitment processes that are fair and welcome requests for reasonable adjustments required throughout your interview experience with us.
Depop supports visa sponsorship, sponsorship opportunities may be limited to certain roles and skillsets.
LI-EW1 #LI-HYBRID
We are looking for a Marketing Analytics Lead to become an integral member of our Insights team, and lead our team's pillar of Marketing Analysts. You will own and execute the development of a roadmap to ensure we have appropriate measurement options for our marketing channels and therein shape and optimise marketing and growth strategies. You will be a thought partner for growth initiatives and help marketing focused teams make better-informed, insight-led decisions.
**Responsibilities**
- **Managing the team of marketing analysts**: managing 3-5 marketing analysts of varying seniority
- **Translating business problems into an actionable roadmap**: you have deep knowledge of marketing analytics, across brand marketing, CRM, and performance marketing, and the tools used to approach these problems (attribution methodologies including last touch and multi touch, incrementality testing). You've been in a hands-on, advanced analytics role in the past before moving into a leadership role
- **Tooling**: you will ensure we have the setup in place to track the right metrics; assessing new tools if needed and managing relations with our existing analytics & BI tool providers
- **Supporting teams with data & analysis**: you will work with multidisciplinary teams (marketing, product, etc.) to provide insights and support as and when needed; you will also make recommendations backed by insights to relevant stakeholders that will help grow our business
- **Coaching**: you will be a champion of insight-driven decision making in the business and coach people on all things metrics.
**Requirements**:
- You will have a track record of hiring and developing a team of high performing analysts
- Strong proficiency in SQL and the ability to work with large datasets
- The ability to communicate complex problems and analysis simply with a variety of stakeholders (both technical and non-technical)
- An analytical mind with good problem-solving skills and a love of numbers
- Analytical experience across digital marketing channels such as CRM, Performance Marketing (paid social, google shopping, PLAs) and Search Engine Optimisation.
- Commercial awareness and a proactive attitude to make a difference and drive impact
- A hunger to learn, natural curiosity and a keen eye for detail
- A strong sense of ownership and highly organised nature
- Experience with mobile attribution
- Experience with visualisation tools like Looker
**Bonus points for**:
- Having a fascination with consumer-facing mobile-first products
- A love of fashion and understanding of the Depop
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