Go to Market

1 month ago


Bristol, United Kingdom Softcat Full time

**Would you like be part of developing and communicating our Softcat story?**

**Do you enjoy working as part of an enthusiastic, passionate, and collaborative team?**

**Join our Marketing team**

The story of Softcat is one driven by an unprecedented ‘people first' culture that celebrates talent, champions potential, and delivers customer-centric technology solutions that support business ambitions. The marketing function sits at the heart of Softcat's future market expansion and is accountable for partner marketing, communications, events, promotions, digital, campaign and performance marketing.

**Success. The Softcat Way.**

There's a uniqueness to Softcat - what we do, how we do it and why we do it. That's because we help customers to use technology to succeed, by putting our employees first. We give everyone the chance to step up and show how much they can achieve. We succeed when all our people succeed.

**Support the delivery of our GTM strategy**

As a Go To Market Marketing Executive, you will be functioning as part of an exciting, busy and growing team and will be integral in supporting the development and execution of the Softcat GTM Programme. You'll be key in supporting Softcat's overall strategy of selling more to existing customers and finding more new customers.

As a GTM Marketing Executive, you'll be responsible for:

- Supporting the on-going development and delivery of the Softcat Go To Market strategy
- Working closely with our services and solutions teams, OCTO and partner team to help define clear value propositions for all areas of our portfolio
- Developing and continually reviewing the evolution of the Softcat brand and story, ensuring it's consistent and be understood by multiple internal and external audiences
- Liaising with the wider marketing team to deliver Go to Market content across multiple marketing channels including our website, social and other communications
- Supporting the build of content across the entirety of the sales cycle (pre and post) for our entire sales community including account managers, sales specialists and customers

**We'd love you to have**
- Demonstratable experience of working within a B2B role
- Experience working closely with sales teams
- The ability to plan and manage multiple projects simultaneously
- Excellent at building and maintaining stakeholder relationships at all levels
- Strong communication and collaboration skills

**Work in a way that works for you**

We recognise that everyone is different and that the way in which people want to work and deliver at their best is different for everyone too. In this role, we can offer the following flexible working patterns:

- Hybrid working - 3 days in the office and 2 days working from home
- Working flexible hours - flexing the times you start and finish during the day
- Flexibility around school pick up and drop offs

**Working with us**

Wherever you work, we want you to experience the freedom and autonomy to realise your potential. You will feel supported by a team that celebrates individuality, encourages different perspectives, and embraces every background.

**Join us**
- As part of our commitment to supporting, attracting and retaining the best diverse talent, Softcat is proud to partner with organisations like WORK180, My G Work and Black Young Professionals. Work 180 endorse employers that demonstrate on-going support for women at work, including offering benefits and policies that best support female employees. My G Work support us in our aim of attracting more LGBTQ+ talent. The BYP network support us in diversifying our talent pool by tapping into the black professional community._



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