Copywriter

5 months ago

Petersfield, United Kingdom Feefo Holdings Ltd Full time

Feefo helps both consumers and businesses make the right decisions.

Founded in 2010, Feefo works with 6,000+ brands worldwide to collect reliable and constructive reviews they can learn from and display. We invite confirmed customers to leave feedback, which results in reliable, fake-free reviews, so consumers can learn how people like them feel about different products and services. And companies can discover what they’re doing right, and where they can improve. This allows Feefo’s clients to create transparent, trusted relationships and deliver exceptional services that their customers can depend on - every time.

We’re a team of technology specialists, industry experts, and multi-lingual client services champions that operates across various sectors, including travel, retail, automotive, and finance. Feefo’s bespoke artificial intelligence, business insight, review software and compliance solutions help increase client sales and reduce churn. As a Google Premier Partner, our clients can improve their search and paid conversion rates too.

We are proud to work with companies, large and small, from household names to local heroes.

**About the role - Copywriter**

We’re seeking a dynamic copywriter to help us deliver our communications strategy and pivot to a customer-centric, value-first approach in our target audience engagement.

You’ll be hands-on to deliver creative solutions, creating compelling, attention-grabbing copy that aims to deliver value, and ultimately convert. You’ll be expected to analyse briefs, understand our target audience’s wants, needs, and pain points, and convert these ideas into effective, high-quality copy.

You’ll work as part of our Content Team and support our Content Creators in the creation of content across acquisition/retention activities, as well as with our brand and consumer communications.

**Responsibilities**
- Concept, write, edit and iterate a wide range of short and long-form content, with a focus on creating copy to support Marketing & Sales acquisition activities, customer retention and upsell, and organic marketing efforts
- Creation of original, engaging and educational content assets for campaigns including, but not limited to whitepapers, blogs, landing pages, eBooks, guides, infographics, brochures, case studies
- Produce well-written content that is SEO-centric and optimised for conversion, while optimising web articles to improve their search rankings
- Coordinating closely with key stakeholders internally (Sales, Product, Marketing, etc.) to deliver content that is informed, accurate, and effectively speaks to the target audience to drive demand in target markets
- Developing multiple assets at once in line with varied content briefs and business priorities in a fast-paced environment, with the ability to interrogate the brief to ensure optimum efficiency and speed.
- Drive brand consistency across all company communications including editing and proof existing copy to ensure high editorial standards are met across all content outputs

**Requirements**:

- You will have 2+ years of experience of working in a similar role, ideally in a tech environment, or in a B2B organisation delivering product and demand-generation-focused content
- You have a proven track record in copywriting and SEO, preferably in a B2B SaaS
- You’ll be an excellent proof-reader

**Benefits**

**Hybrid Working & Offices**
- Feefo offers a hybrid working pattern (Monday & Fridays at home, Tuesday - Thursday in office)
- Offices in London, Petersfield, Boston and Melbourne
- Lots of breakout space and common areas
- A pool table tournament & footie team

**Perks**
- As well as a comprehensive benefits offering, there’s a whole suite of perks you can choose from on our benefits platform including health (e.g. free flu jabs and eye tests), wellbeing, childcare and lifestyle options
- Be a part of one of working groups including charities, CSR, wellbeing & mental health, socials and shape our programmes
- You’ll be working in a global, scale-up environment with a commitment and focus on celebrating our diverse and inclusive environment
- Lots of room for career enhancement, development and progression
- A committed and expert senior leadership team driving the growth of Feefo with new products and tech as force for good
- Be a part of a 100% privately owned company - owned by Vespa Capital

**Values**
- We are **reliable**. We’re experts in our field and demonstrate integrity in all that we do.
- We are **honest**. We take ownership and hold ourselves accountable.
- We are **transparent**. We listen, share insights and take action following feedback. We support success and learn from our mistakes.
- We are **approachable**. We’re here for everyone. We embrace diversity and celebrate being different, creative and innovative.

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