Research Executive

2 months ago


London, United Kingdom The Economist Group LTD Full time

Introduction:
The Economist Group is the leading source of analysis on international business and world affairs. We deliver our information through a range of formats, from newspapers and magazines to conferences and electronic services. What ties us together is the objectivity of our opinion, the originality of our insight and our advocacy of economic and political freedom around the world.

The Research and Insight team supports The Economist Group’s Economist Impact division with the relevant audience and research for client proposals.

The
**Research Executive** will be responsible for analysing and reporting on audience research and data to generate insights on our audience. This role works closely with other research colleagues, strategists and sales teams to provide audience and data insights that inform Marketing campaign strategies and client proposals/requests. This is a great role for someone who is looking to develop their research skills in the media space and contribute to interesting projects.

This role can be based in either London, UK or New York, US.

Accountabilities:
**How you will contribute**:

- Conduct audience analysis from different audience studies using Telmar (survey analysis software) and other data sources
- Review and prepare effective PowerPoint slides or reports that clearly communicate key insights and takeaways
- Develop understanding of different audience segments’ habits, behaviours and opinions to help inform communications plans
- Assist with conducting market and competitor analysis to help inform positioning and sector landscape
- Manage and update the team’s knowledge hub with the latest audience insights as new studies and data become available
- Other ad hoc research projects
- Work closely with the Research Lead to ensure that the research and data provided meets internal and external client needs.

Experience, skills and professional attributes:
**To succeed in the role you should have**:

- At least 1 year of experience in customer research, survey analysis, media research or quantitative research
- Proficient in finding the key takeaways in the data and communicating it in a clear way to others
- Adept at using PowerPoint or Google Slides to communicate research and data
- The ability to meet deadlines and prioritise work effectively.
- Experience with data manipulation software/tools (Telmar or similar tools) and knowledge of how to read/interpret survey data cross-tabulations is a plus.
- Experience with data sources across media and audience research (e.g. MRI Simmons, Ipsos Affluent, GBI, TGI, Comscore, Global Web Index, Kantar, Nielsen etc.) is a plus.
- An interest in media, advertising or customer research.

**You will be able to demonstrate**:

- Strong communication skills
- Ability to work in a fast paced environment
- Strong interpersonal skills, ability to work well in a team
- Self-motivation, proactive mindset
- Attention to detail
- Research-literacy
- Commercial mindset
- A keen analytical mind


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