Marketing Manager

3 weeks ago


London, United Kingdom Candidate Source Ltd Full time

An exciting VC backed startup, building a first of its kind expert-led parenting platform is looking for a Marketing Manager to join the team. Founded by a Female Tech Entrepreneur and Celebrity Mum, the business gives people on any stage of the parenthoodjourney the opportunity to connect with experts. The app covers every aspect of family life, from fertility, to pregnancy and parenthood, supporting partners, supporting colleagues and everything in between.
**As Marketing Manager, your responsibilities will include**:

- Defining marketing strategy, focussing on awareness, education, and advocacy
- Driving brand awareness, authority, and lead generation to meet KPIs
- CRM management to increase engagement and conversion
- Growing both the user & expert database and creating a loyal base of passionate brand evangelists
- Modelling out, securing, managing, and executing both local and national KPI driven partnerships to drive new users, experts and brand awareness
- Spotting innovative opportunities and developing strategies to generate acquisition and engagement of users and experts
- Building a rigorous ongoing test roadmap to continually optimise performance - including tests on design, content, contact frequency, channel mix etc.
- Regularly reporting on key lifecycle marketing KPIs and campaign performance
- Initiating, planning, managing and executing innovative paid social campaigns by defining goals, analysing problems and opportunities to drive new users, experts, revenue and brand awareness
- Managing social media strategy across IG, LinkedIn and TikTok
- Designing creative assets

**We are looking for a Marketing Manager who has the following skills and experience**:

- Bachelor’s degree (Marketing, Communications, Journalism) or equivalent experience
- Organised, self-driven, and detail-oriented
- Comfortable dealing with ambiguity; enjoy developing new processes
- Positive attitude and ability to learn new concepts quickly
- Exceptional organisation, project-management skills, and attention to detail
- Ability to gain trust and work collaboratively with a variety of stakeholders
- A strong customer-centric attitude, always thinking about how our users interact with the brand

This is a fantastic opportunity to help shape the future by solving some of the most difficult problems for parents. There aren't many careers where you get to make a huge difference to people's lives every single day.



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