Advertising Copywriter

2 weeks ago

London, United Kingdom StoneX Group Full time

Overview:
Permanent, full-time, hybrid (3 days per week in an office) #LI-Hybrid #LI-MH1

As the Digital Advertising Copywriter, you will be responsible for copy for all digital advertisements and work closely with your partnered Digital Advertising Designer within the global client acquisition team. You will play a key role in developing engaging, high-quality digital campaigns that help to maximize revenues, increase retention, and strengthen our brand in the marketplace. You will work with your supervisor and the digital media team and liaise with Marketing department to learn branded tone-of-voice and have access to all previous and current content as a baseline to develop your own informative and dynamic content.

This role is extremely important and will be seen as crafting innovative, speed-to-market, architecture, and execution of advertisements. The audiences will be top-of-funnel, potential new business and involve the retention or reactivation of existing clients’ by understanding of new features and offerings.

This tandem role with the Digital Advertising Designer will co-develop and co-execute with a quick response rate due to reactive and speculative world events or trading behaviours. The various digital advertising modalities include, but are not limited to, on-boarding comms, USPs, lifecycle ads around events, earning season, trading, world events, product releases, and cross-selling of new or existing product lines. This role is new into the Client Acquisitions team and an amazing opportunity to develop it as your own (building the short and long-term library, for example).
- Creating headlines, slogans, catchphrases, copy for digital advertising
- Create scripts for YouTube and/or webcasts or digital TV commercials
- There will be a combination of business-as-usual adverts as well as special projects

**Responsibilities**:

- Copywriting for digital client acquisitions initiatives and performance ads
- Work closely with your partnered Designer to identify, develop and execute
- Supporting all Client Acquisition initiatives
- Constantly learning the voice to advertise our global tech products and services and our competitors' activities
- Providing customised messaging strategies and copy based on defined customer segments, shared knowledge of user behaviour, and best practice standards
- Collaborating to facilitate continued evolution of the brand voice and messaging across all media formats
- Manage related design and development requests; help to proofread/test content prior to deployment/distribution
- Manage client communication approval processes to ensure communication meets business and compliance/legal objectives

Qualifications:

- Educated to degree level or equivalent
- Solid technical content and copy creation experience within digitally led marketing organisation in the financial, investment, trading or spread-betting vertical is required
- Ability to translate a wide range and large volume of complex information into simple, accurate, clear, consistent, and compelling messages for prospects, clients, and colleagues at all levels
- Ability to work to tight deadlines and to prioritize effectively
- Ability to develop effective long-term working relationships both within the department & across departments and at all levels within the organization
- Excellent attention to detail and proofreading
- Excellent communication skills (written and verbal)

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