Marketing Officer

3 weeks ago


Edinburgh, United Kingdom Page Personnel Finance Full time

Our client is looking for a Marketing Officer

**Client Details**

A leading client

**Description**
- _Collaboration_ - Work closely with academic and professional service colleagues across our global campuses and in our key markets, to coordinate plans and activities that will reach and engage our target audience
- _CRM Engagement_: Work collaboratively with our CRM team to help create activities that will keep our database engaged and excited about driving conversion at each stage of the prospect journey
- _Communications_ - Liaise with Communications to ensure news and content that can resonate amongst postgraduate prospects and international academics is utilised/repurposed and promoted through appropriate channels.
- _Content & Social Media:_ Ensure each piece of content has a content strategy taking into account the audience, SEO and determining the most appropriate format and channels for the content.
- _Website_: Assist in improving and reviewing websites, particularly updating copy, images and videos on relevant Heriot-Watt website pages
- _Reporting_ & Analysis - Undertake and share regular progress reporting and performance tracking, particularly website and social media, with emphasis on ways to improve campaigns and activities.
- _Stakeholder Management _- Develop and maintain excellent working relationships with academic and professional service colleagues including our global in-market recruitment teams and research team. Develop stakeholder management techniques for obtaininginformation in a timely manner
- _Agency Briefing _- Brief and manage external agency relationships for campaigns e.g. media agencies, design/advertising agencies, video production.
- _Teamwork _- Support and contribute to the wider Marketing team where required, e.g. student recruitment open days, global campaigns etc.

**Profile**

Essential

- Proven experience in a marketing or communications role with a global focus/remit
- Managing and delivering campaigns and projects by working with a variety of senior stakeholders.
- Experience of copy-writing for print and digital; excellent writing and editing skills including the ability to produce clear, concise copy.
- Demonstrable ability to work quickly, flexibly and accurately in a dynamic, changing and pressured environment.
- Demonstrable professional and proactive approach
- Educated to at least SCQF level 6-7 or equivalent practical experience in the workplace
Desirable

- Experience of Higher Education sector
- Delivering multi-media marketing campaigns
- Competent in the use of relevant IT packages, and CRM specific packages such as Salesforce, MS Dynamics, Magento, Marketo etc.
- Working with in-house or external design and advertising agencies
- Experience of account based marketing techniques
**Job Offer**

A competitive package



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