Sales & Experience Coordinator

5 months ago

Edinburgh, United Kingdom CA Ventures Full time

**Position Summary**

This role represents the opportunity to join the property management team of a leading developer and operator of purpose-built student accommodation in the US, Latin America, and Europe.

You will be working as part of a wider UK sales & marketing team, reporting to the Property Manager, responsible for the leasing of our gorgeous Silk Mill and Huxley Studios properties in Edinburgh and supporting local marketing. You will be the local expert in the Edinburgh market, leading and mentoring a team of student staff (Community Assistants/CA’s) to drive prospect traffic, close leases, and reach the occupancy goal of the property or portfolio. Your role is pivotal to driving the overall performance of the portfolio, ensuring a world class consumer brand experience.

At Novel Student, we believe in creating a vibrant and supportive community for our residents, and as the Sales & Experience Coordinator, you will be at the forefront of making this happen. Located in the heart of our accommodation, you will engage with residents and prospective tenants on a daily basis, ensuring their needs are met and that they have an unforgettable experience.

This role will be based across 2 of our properties in Edinburgh. 3 days per week at our premium property Huxley Studios and 2 days per week at our stunning Silk Mill property.

**Your Mission**
- Responsible for the successful lease-up of your property.
- Champion the needs of your customers, leading by example and demonstrating a personal desire for high levels of service in all interactions.
- Process and manage all booking administration efficiently and with care and attention to detail, ensuring the data of the customers is always treated with the utmost respect and compliance.
- Develop a solid understanding of the local University picture, competitors and where your assets rank relative to the comp set.
- Take regular time to understand the shifting shape of the University landscape in your city, the demographic of customers it serves and develop and showcase a strong understanding of what life is like for our customers.
- Be expert in your knowledge of the leasing performance of your property; attending the routine calls/meetings well prepared to discuss performance.
- Ensure daily, weekly and monthly sales reporting is completed in a detailed and timely manner.
- Be agile and quick to respond to the shift in leasing performance, seeking support or approval as necessary for any changes to marketing strategy or customer offer.
- Encourage and reward the input and ideas of your team to develop the leasing plan for your markets. Ensure every member of your team, regardless of their discipline understands how their role contributes to the leasing performance of your property.
- Develop strong, meaningful relationships with institutions in your cities; in particular, the Accommodation Office, International Office, Student Union and Welfare teams.
- Ensure you are compliant with all data protection requirements (GDPR) as it relates to customer data; that the fundamentals of Tenancy law are understood by you and your teams.
- Accountable for solid customer retention and recommendation performance in the property.
- Assess the rebooking eligibility in your property on a routine basis, to ensure you and your team are clear on the potential retention you can achieve.
- Complete weekly and monthly local marketing plans to ensure the HQ team is always up to date on local sales & marketing initiatives.
- Coordinate, staff and attend housing fairs, freshers’ fairs and other local events to promote the property.
- Draft and propose local content for the company social media accounts.
- Cooperate with local businesses to keep a positive image with the community and seek to facilitate key partnerships.
- Provide ideas to Property Manager for advertising/marketing tactics throughout the year.
- Assist in the turnover process by completing all tasks and responsibilities assigned by the Property Manager.

**Your Track Record**
- Sales or Marketing experience in the UK Student Accommodation industry (preferred but not required)
- Knowledge of cross-platform advertising sales, marketing, events and related research
- Proven ability to develop and implement creative, strategic, revenue-driving sales and marketing initiatives
- Project management
- Excellent public speaking and communication skills
- Exemplary writing skills
- Proven success in a sales environment directly impacting on revenue
- Excellent customer service skills
- Proficiency with Microsoft and CRM systems
- Familiarity working with a property management or bookings system (preferred)

**Your Style**
- Passionately persistent to get the job done
- True team-player eager to help drive the growth of the business
- Self-motivated, and ability to adapt and learn
- Analytical and strategic in your vision
- Charismatic and people person who thrives in a fast-paced environment

**Job Types**: Full-time, Pe

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