Marketing Executive The stellar Role

2 months ago


Ascot, United Kingdom Pearl Lemon Full time

**JOB PURPOSE**

Vorwerk is a direct-selling company established over 139 years ago, with two brands present in the

UK and Ireland: Thermomix® and Kobold.

The Advisor Marketing team focus on providing engaging and creative incentive campaigns to our

Thermomix® salesforce (Advisors & Team Leaders) to help drive company performance in sales and recruitment. Overall supporting Vorwerk’s Marketing strategy by the tasks, communication and analysis completed when supporting the Advisor Marketing Manager.

The Marketing Executive will be a key part of the Advisor Marketing team contributing to the creation of monthly, and long-term campaigns for incentives, conferences, and incentive travel, clearly communicating news and updates through various channels. This person will help develop a tone of voice for each medium such as targeted mailings, newsletters, social media groups, digital and printed assets. Have confidence in working with external designers and printers and be the main point of contact for communication from head office to the salesforce.

The marketing executive must be an organized multitasker able to handle many diverse projects at once and meet tight deadlines.

**KEY RESPONSIBILITIES**

Primary responsibilities

**Communication & Creative**
- Briefing creative, engaging sales and recruitment marketing campaigns that deliver on our business objectives and ensuring that they are executed and understood by stakeholders.
- To own communications around incentives and events, going through relevant channels.
- Work closely with the wider marketing team to ensure effective communication of all campaigns and incentives.
- Using sales and recruitment data provided to build targeted mailings to drive incentives and follow up after the period has closed.
- Working with external suppliers in the creation of assets to support the campaigns through digital, print and video production.
- Manage content and moderate our internal Advisor Facebook page.
- Manage content calendar to plan upcoming communication with visibility of others content from members of the marketing teams, sales, and training team.
- Build strong relationships with our salesforce, branch managers and sales team. Supporting them with critical business updates and being the main point of contact for queries and communication.
- Providing Branch Managers, a toolkit every month for their campaign launch and having weekly comms meetings with them to help execute all marketing plans.
- Attending salesforce events and activities to build relationships and help understand the demographics of your incentive campaigns.
- Effective communicator with an ability to connect with a range of audiences.
- Supporting the Advisor Marketing Manager with annual projects such as conferences and incentive travel. From logistics, gift sourcing, budget management and communications.
- Developing and executing event feedback surveys.

Secondary responsibilities
- Brainstorm and plan incentive campaigns based on analysis and seasonal factors.
- Accomplishes organization goals by accepting ownership for accomplishing new and different requests; exploring opportunities to add value to job accomplishments.
- Working with the Product Manager / Product Executive to ensure that all stock for incentive and event purpose are delivered on time and fit for purpose.
- Produce overall monthly marketing performance and benchmark reports. Conducting post
- campaign analysis report insights in monthly reports.
- Consolidate the incentive actuals and ensure the quality of the data to accurately calculate and forecast the incentive spend.

**KEY COMPETENCIES**
- Experience in marketing support, project management, planning, and budgeting.
- Excellent copywriting skills and adherence to brand guidelines.
- Strong knowledge of PowerPoint and ability to create simple assets using templates provided.
- Creative individual, friendly and passionate about creating impactful experiences for the salesforce.
- Strong organisational skills and attention to detail.
- Experience in a customer focused setting, within a real business organisation.
- Be computer literate and have excellent skills in the MS Suites (Outlook, Word/PowerPoint, and Excel)
- Knowledge of Adobe creative suites is an advantage.

**Salary**: £29,000.00-£32,000.00 per year

**Benefits**:

- Additional leave
- Company events
- Sick pay

Schedule:

- Monday to Friday

Ability to commute/relocate:

- Ascot: reliably commute or plan to relocate before starting work (required)

**Education**:

- Bachelor's (preferred)

**Experience**:

- Digital marketing: 1 year (preferred)
- Marketing: 1 year (preferred)

Work Location: One location

Application deadline: 03/03/2023
Expected start date: 28/02/2023



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