Creative Director

2 weeks ago

Salford, United Kingdom Campfire Full time

Campfire is an award-winning Social first digital agency, founded on the values of Honesty & Integrity, Being a Good Person, and Exceeding Expectations. Holding some of the world’s leading brands on our client roster, we pride ourselves on innovating and creating performance-driving firsts for our clients.

As social translators, it’s our job to take a client’s message and translate it into the perfect campaign and content for the platforms they’ll live on.

We believe in meritocracy. If you want to work for an agency that will invest in you and your career, Campfire is the right place for those willing to step up and deliver as part of the team and for our clients. With quarterly PDPs rather than annual, your career can move as quickly as you do.

As a progressive agency, our teams enjoy a number of benefits including (but not limited to) hybrid working, flexi-time, wellness days/benefits, and birthdays off.

We are now looking for a Creative Director to join our team and work with the teams at Campfire to deliver overarching creative concepts to take a brand's objectives, and translate those into campaigns designed for the connected generation. This person must also have the ability to manage and execute that creative strategy from start to finish using Campfire’s framework and coordinating all of the resources available both inside (influencer, accounts, creative, paid media and insights teams) and outside (freelancers, producers, videographers, other) of Campfire.

The Creative Director would have the ability to speak to clients directly and fluently about how people consume media today, the two way form of communication that happens online, and collaborative environment that ideas on social exist in, and be able to engineer campaigns with these factors in mind.

This person would be responsible for building the kinds of visual decks and be confident in proposing their ideas to current and prospective clients, in a visual and enthusiastic way. The goal will be to immerse clients in our overarching concepts, bringing these ideas to life for both the internal teams and the client.

**Core Responsibilities**:

- Examining market and industry reports and working with the insights team to uncover important trends.
- Meeting with clients to discuss their goals for an upcoming marketing campaign.
- Coordinating goals with department heads responsible for enacting a marketing strategy.
- Developing marketing strategies that dictate the core methods of achieving the client's goals.
- Creating documentation and project briefs about marketing initiatives.
- Monitoring the progress of marketing media throughout development.
- Tracking results of marketing strategies.
- Adjusting or ending marketing strategies if results are not meeting expectations.
- Present creative strategies in a compelling way to clients, using visual aids to emphasise the story we’re trying to tell.
- Working with the Senior Leadership Team to manage the pipeline of work running into the creative team and the associated P+L.
- Input into the management of the creative team, acting as a bridge between the creative team and the senior leadership team.
- Review Creative Production processes on a regular basis to help identify efficiencies that can be made within the team.
- Reviewing campaign content and approving/amending to ensure the standards of the team are upheld and client success is prioritised.
- Big picture thinking - having a finger on the pulse of everything relevant that is happening in the industry, and any emerging trends that can impact our campaigns.
- Have input into new business where appropriate, working with the resources available to you at Campfire.

**Behaviours** (The style we do these things in)**:
**Description**

The way we do things across the business is with the aim to achieve a certain level in each area of the business. That level is world-class, and the areas in which to achieve these are in our process, our results and our service style. If you picture a world class process, what does that look and feel like? It looks like collaboration, organisation, efficiency, the most time and cost effective process, no stone left unturned and having the frameworks in place to allow these things to happen. When you picture world class results, they feel like going above and beyond KPI, they feel like finding additional added value in every possible case, they look like they are never faltering from a streak of achievement.

When we picture world class service style, it looks like speedy but ultimately accurate communication, beating timelines wherever possible, thinking of the client and their results and experience first, pre-empting client questions, knowing the answers.
- _
Eagerness to learn, proactively looking for exposure to new challenges and experiences._
- _ Wanting to provide, looking for new trends, creators, news or opportunities that can be used for campaigns._
- _ The desire to stretch and support

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