Sales Director

2 months ago


Mansfield, United Kingdom Wellbeing Software Full time

**Posted**: 23rd March 2023

Are you an experienced Healthtech Sales Director who enjoys getting the best from your sales team? We are looking for an inspirational leader to define and deliver our sales plan to achieve our revenue and growth objectives.

**Key Responsibilities**
- Lead, develop and motivate a multi-skilled sales team comprising both business development and client account sales executives to exceed their sales targets, coaching as necessary and in line with our vision and values
- In collaboration with the Chief Executive Officer, define and agree our sales strategy and then deliver our revenue and growth targets in accordance with the reported sales forecast
- Implement, where required, appropriate sales process and quality standards across pipeline management and reporting, bid qualification and responses, client account planning and opportunity close plan management
- Leading our sales activities - researching the health technology market, identifying potential new markets, collaborating with our product teams to define future products and enhancements to our existing product portfolio to ensure that we increase market penetration and achieve our revenue and profit targets.
- Leveraging existing customer base and using strategic sourcing strategies, stakeholder management matrices, CRM and other tools to identify opportunities to cross sell new products into existing customers
- Devising and managing our client retention strategy across all products through structured target account selling or other strategic selling methodology
- Providing market and commercial input to product life cycle reviews to ensure that developed products meet our strategic sales plan, working with operations colleagues to remove non-profitable or complex legacy products that do not meet our future product strategy and growth ambitions
- Supporting the Group marketing strategy to ensure that it supports our sales campaigns and market engagement ensuring that it is aligned to the delivery of our sales plan and financial targets
- Validating existing routes to market and producing KPIs to measure the return on investment of all existing sales activities
- Define and manage the appropriate organisational structure for sales team success (including establishment of an appropriate Bid-Management Team), skills gap analysis and training requirements
- Reviewing and qualifying potential deals, negotiating and closing tenders and contracts ensuring that products, pricing and technology commitments and contractual obligations are in line with our strategic plan, product development roadmaps and profit targets
- Supporting the Health Tech revolution - participating in industry conferences, best practice groups and developing marketing collateral including case studies and thought leadership pieces to ensure that we become the supplier of choice in our chosen markets and product verticals
- Providing sales and commercial input to potential market opportunities and go to market strategies by analysing the market, deal requirements, total and addressable markets, and financials; evaluating options; resolving internal priorities; recommending solutions

**Essential Skills and Experience**
- In depth understanding of the UK health technology market and emerging global trends, public and private sector healthcare provider structures and strategic initiatives, strategic funding streams and C-suite stakeholder management including individual client and prospects, central bodies in all relevant territories, and other relevant National and International health improvement programmes
- Experience of dealing with Procurement Buying Groups and strategic sourcing strategies (National, Local and Private Enterprise), framework agreements and NHS procurement methodologies including managing multiple major tenders
- Experience of managing channel partners and other 3rd party delivery partners
- Background and experience in the use of strategic sales methodologies such as TAS, Miller Heiman, Customer Business Plans or other strategic sales management methodologies
- Proven ability to lead, coach and motivate a multi skilled sales team to deliver against sales targets

If you want to play a key role in transforming healthcare through digital technology, please apply


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