I&w Product Marketing Consultant

5 months ago

Birmingham, United Kingdom Caterpillar Full time

**Career Area**:Marketing / Sales / Product Support**:
Your Work Shapes the World at Caterpillar Inc.

When you join Caterpillar, you're joining a global team who cares not just about the work we do - but also about each other. We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here - we make it happen, with our customers, where we work and live. Together, we are building a better world, so we can all enjoy living in it.

**Job Title: I&W Product Marketing Consultant (Waste and Demolition)**

**Salary**:£50,000 - £57,000

**Contract**:Permanent

**Location**:Birmingham, UK

**Relocation/Sponsorship**:Not supported with this role

**Closing Date**:7th August

**Job Reference: R0000215105**

**Your Work Shapes the World**

Whether it be ground-breaking products, best in class solutions or creating a lifelong career, you can do the work that matters at Caterpillar. With a 95-year legacy of quality and innovation and 150 locations in countries around the world, your impact spans the globe.

When you join Caterpillar, you are joining a team of makers, innovators and doers. We are the people who roll up our sleeves and do the work to build a better world. We don’t just talk about progress and innovation. We make it happen. And we are proud of that, because it helps our customers build and power the world we live in - the roads, hospitals, homes and infrastructure. Without a dedicated workforce Caterpillar could not effectively meet our customer’s needs. Join us.

Product scope: Material Handlers (MH), Demolition Machines (UHD/SB), Grapples (GSH/V & G300), Multiprocessor/Crushers (MP/P300/P200), Hydraulic Connecting Couplers (HCS), Hammers, MWL Waste Handlers

**Job Duties/Responsibilities may include, but are not limited to**:
UNDERSTAND MARKET TRENDS, CUSTOMER NEEDS AND DEVELOP THE COMMERCIAL VALUE PROPOSITION
- Commercialize the Product positioning around the Unique Selling Proposition and equip the I&W Sales representatives with the value story to develop and grow the business.

LEAD THE DEVELOPMENT OF MORE HOLISTIC REGIONAL GO TO MARKET PLANS
- Engage and collaborate closely with our Industry Segment Specialist, I&W Sales Reps and leadership team to streamline commercial input (5Ps of marketing including price positioning) and build I&W Go-to-Market Plans (where to play/how to win, leverage the 7 workstreams and Top 5 tactics) to engage dealers with I&W solutions and NPI (New Product Introductions) for Machines and Work tools.
- Execute the deployment of regional Go-to-Market Plans in Marketing & Customer Events

DRIVE ANNUAL BUSINESS PLANNING (ABP) AND MONTHLY S&OP
- Consolidate and provide input to ABP sales target for I&W Purpose Build Machines, Key Hydromechanical Work Tool Families
- Report on business results, trends and Demand in monthly S&OP Demand Meeting, Qualitative Review and Product Groups Roundtable meetings (incl NPI, geo mix changes, WT Yield as well as market trend on Work tools)
- Identify and expose key GTM priorities/initiatives/successes/challenges in collaboration with Industry Territory Manager and Marketing Manager.

**Key Competencies**:

- Market & Customer Insights: interpretation of trends which aims to increase the effectiveness of a product or service for the customer, as well as increase sales for the financial benefit of the business.
- Go to Market capability: understand/recommend the best to bring a product to market
- Communicates effectively across product groups, industry, dealer and/or customer audiences to gain understanding and acceptance of ideas and recommendations.
- Ability to work in a fast-paced environment and prioritize work, be fact-based and able to go from strategy to details when needed.
- Required Qualifications:

- Requires a degree or equivalent experience with 5-8 years of specific industry experience to gain recognition.
- Should have broad business background and specific long-term industry knowledge (previous marketing and/or sales experience)
- Knowledge of the construction industry
- Robust analytical skills required
- Addition languages to English is a plus (e.g., French/German/Spanish)
- Generally, requires between 25% to 50 % travel to understand regional business conditions.

**Additional Information**

Caterpillar is an Equal Opportunity Employer and considers applicants for all positions without regard to race, color, religion or belief, sex, age, national origin, citizenship status, marital status, military/veteran status, genetic information, sexual orientation, gender identity, physical or mental disability or any other characteristic protected by applicable laws. Caterpillar is committed to creating a dynamic work environment that values diversity and inclusion, respect and integrity, customer focus, and innovation. For more information, visit

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