Head of Marketing
5 months ago
Looking for a challenge in one of the world’s largest airfreight logistics organisations?
At IAG Cargo we are in the business of moving things. From antibiotics to rhinoceros, gold bullion to avocados and everything in between. Whatever people need, wherever they are. At IAG Cargo we open the skies and fly the world to bring people the things they really need.
We are the logistics and cargo brand of International Airlines Group (Aer Lingus, British Airways, Iberia, Level and Vueling). At IAG Cargo, we believe in keeping the world’s economies turning, and do everything with determined attitudes, curious minds, collaborative actions and heartfelt pride. Join us at our globally recognised logistics business, where we are building a great place to work for colleagues and customers alike.
**About the role**:
- The role is responsible for the strategic management of IAG Cargo’s marketing.
- The role will establish IAG Cargo as a market leading brand through the development and execution of a comprehensive marketing strategy.
- The role will be key in delivering IAG Cargo's revenue, customer acquisition, loyalty and distribution objectives.
**Duties..**
- Develop IAG Cargo’s customer research to provide best in class insights into our current and potential customer base
- Identify potential opportunities with the commercial teams to exploit and develop marketing solutions based around customer insight
- Develop the strategic plan of customer research to provide an always on view of what the customer is thinking at every key touch point.
- Deliver a new Loyalty Scheme, fit for the current market trends and IAG Cargo's objectives
- Brief and manage agencies to deliver tactical and strategic campaigns and initiatives that meet commercial and marketing objectives, budget, brand guidelines and time constraints.
- Owning brand development
- Control Budget and agencies costs
- Manage external agency relationships on a project basis
- The jobholder will require a flexible approach to their work
- The jobholder should be comfortable briefing and advising managers up to SM level
- Work with the internal communications team
- Work closely with the marketing and commercial teams to ensure effective integrated marketing
**Key Stakeholders**:
**Internal**:
- Chief Commercial Officer
- Chief Sales and Marketing Officer
- Revenue Management Team
- Network Team
- Pricing Team
- Sales team
- Marketing teams
**It’s all about you**:
**Skills**
- Strong planning and organisation skills
- Project management
- Good knowledge of the logistics industry
- Creative flair
- Analytical approach to tasks
- Customer focused - internal as well as external
- Strong cross team working
- High energy and self-motivation.
- Attention to detail.
- Ability to present work quickly and accurately
- Strong verbal and written communication skills.
- Ability to communicate clearly and concisely to both internal and external contacts.
- High level of presentation skills
- Ability to react quickly and work under heavy pressure while remaining calm and controlled.
- Excellent interpersonal skills.
- Proven senior level stakeholder management
***Qualifications**
- Degree level or equivalent
- Excellent written and spoken English
- PC literate, excellent working knowledge of word and excel
**Experience**
- Experience of working in a similar Marketing role
- A good understanding marketing disciplines and new technologies for the industry.
- Experience and confidence to challenge and to provide advice to senior management
***Applicant must be able to travel internationally
***We’ll treat you right**:
As well as a competitive salary, bonus, 26 days holiday, pension and ability to opt-in to a generous, life assurance and healthcare scheme, we also offer:
- For the budding traveler we offer incredible staff discounts at hotels, car hire and our staff travel flights are legendary
- Free fruit and a subsidised on-site café
- Onsite staff parking, electric charging points and free airport parking when you are off globe-trotting
- Up to 70% discount on the Heathrow Express with your staff pass
- All our colleagues get access to LinkedIn learning and Rosetta Stone Language courses
- For health and wellbeing, we offer a free onsite gym facility as well as access to the UNMIND app and a community of Mental Health First Aiders
- Access to discounts on Apple, Cinema tickets and loads of other goodies through Perks at Work
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