International Marketing Executive
3 days ago
International Marketing Executive
- Understand the existing Harrods brand positioning and how to maintain and develop this - demonstrate at every touchpoint the mission of providing the world’s most famous private shopping service
- Demonstrate in depth knowledge of the macro trends (cultural, societal, economic etc.) and influences in the high-net worth customer segment to help shape and better each marketing activity
- Liaise with the customer insight team and use findings to influence marketing strategy decisions, and produce detailed evaluation reports if necessary
- Work closely and collaboratively within the International team and wider Brand Experience Division on marketing campaigns, and new launches
- Support the execution of marketing campaigns to drive international customer acquisition including events, promotional campaigns, influencer activity and brand campaigns
- Develop strong working relationships with counterparts internally in order to deliver against objectives
- Client handling on brand relationships to manage expectations and deliver better collaborations
- Work with the agency partners in key markets in order to deliver content and editorial for owned media channels
- Be aware of the commercial objectives of the International Development team and offer support to your line manager and colleagues to extend the reach of a campaign or an experience
- Project management, meeting deadlines and coordinating processes to deliver initiatives across multiple sites and territories
- Monitor performance on marketing activity / promotions to identify best practices to influence future plans
**Additional Information**:
**Time Type**:
Permanent
**Department**:
International Marketing (Own Bourght (Felicity Fidler)
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