Email Marketing Specialist Emea

6 days ago

Hammersmith, United Kingdom Medidata Solutions Full time

**Requisition ID**:
531628

The role requires independent action, a high degree of initiative and organization to reach desired outcomes. This position acts as a key point of contact for outbound communications to global audiences in all business segments and brands under the Life Sciences business unit.

**Responsibilities**:

- Manage internal stakeholder requests in timely and professional manner Identify appropriate target contact groups and targeting strategies
- Report on campaign and asset performance
- Subject matter expert and operations professional
- Advise on best practices
- Analyze and optimize campaigns-A/B testing to optimize campaign performance
- Make informed recommendations on how to improve performance
- Enforce branding and domain standards for multiple brands in multiple geographies
- Other as required to meet the company's goals
- Manage marketing automation system, including: Maintain quality of Marketing Database Design and implement always on nurturing campaigns
- Design automations as needed to support execution

Your Competencies:

- Basic working knowledge of HTML and CSS required
- Experience working with CRM systems required; Salesforce CRM preferred
- Understanding of key online marketing strategies and concepts
- Ability to think logically and analytically to solve complex problems
- Excellent verbal and written communication skills
- Excellent organizational, project and time management skills
- Positive attitude and team leadership
- Self-motivated, able to assume responsibility and work autonomously in a professional manner PMP or CAPM preferred
- Working knowledge of JavaScript a plus

Your Education and Experience:

- Experience in designing and executing automated marketing programs required; Eloqua or Pardot preferred.
- Bachelor's degree required; in Business Administration or Communications preferred

LI-MC1

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