PPC Manager Paid Media Exec
4 days ago
Job Title: Paid Media Executive
Reporting to: Digital Acquisition Lead
Overview
You will be a member of a focussed, specialist team providing support to execute the Paid Media plans on behalf of a handful of Access Business Divisions
You are a hands-on specialist of Paid Search, LinkedIn, Facebook, YouTube and GDN advertising. On a daily basis, you will work collaboratively with the wider Digital Media Team to support across a number of business areas in order to drive results
You must be a team player who looks to solve problems and is happy to muck in to get the job done in a fast & agile environment.
Paid Account Management
- Work as part of a small and focussed Digital Media Team, providing hands-on delivery of paid media activities for a few specific business areas. Ensure high quality work and best practice to serve the needs of the divisional Heads of Marketing
- Certify all PO's and budgets following due process and are accurately tracked. We report monthly on ROAS / ROI by channel and want improvement for YTD impact
- Support the management of expectations so deliverables and deadlines are met
- Support the Digital Product Owner and lead the work to establish Paid Media as a consistent ROAS/ROI source for Forms Filled and Sales Qualified Leads from Digital channels
Digital Acquisition and Conversion Optimisation
- Provide support in planning, measuring and optimising paid media channel effectiveness across all platforms, with a focus on the key performance metrics; Traffic (New Users), Forms Filled, and Sales Qualified Leads
Service Delivery
- Play a key supporting role in the day-to-day running of paid media platform; particularly Google Ads & Microsoft Ads
- Strategic and hands on - strong quantitative and analytical skills including experience working with budgets and numbers
- Help to prepare performance reporting and analysis for monthly meetings to review KPIs. Support QBRs and campaign reviews with internal teams - Digital, Data/BI and Marketo - proficiency in Excel, PowerPoint and Word is key
- Be a trusted source of detailed information and advances in search marketing, and social advertising - LinkedIn, Facebook and YouTube - main aim is to drive Leads in a fast paced, agile B2B SaaS environment
- Numbers driven - helps to report on results weekly, monthly & YTD to demonstrate return on ad spend
- Good presentation skills, being able to talk confidently on recent performance and how this relates to key commercial performance metrics
- Strong organisational and communication skills are critical to this role, so information flows to ensure Stakeholders are aware of status, results and plans. You must be able to bring together different teams and make successful business cases to senior stakeholders
- Ability to measure/maximise plans using latest technology, digital dashboards & software
- Proactive, flexible team player who can work under pressure on their own to achieve results
- Excellent communication skills and demonstrates confidence, creativity and professionalism
Metrics that Matter
- 3 Core KPIs: Traffic (New Users), Forms Filled, and Sales Qualified Leads
- Quality of Traffic (segmentation insights) and Conversions by channel
- Paid Media contributing to improved Avg. Session Duration, Pages per Session, Bounce rates
- Returning Visits (Time Lag) and Time to Conversion (Days)
**Qualifications**:
- Demonstrates a passion for Digital and experience across multiple Channels is a must
- Commercial awareness, Analytical mind + Eye for detail - ALL THREE required
- Ability to see through the Customers' eyes and articulate via real insight and data, where improvements are needed to achieve a 1st class Website/Content/Buyer Journey experience
- Proven 1-2 years' experience in a PPC focused Paid Media role
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