Marketing Communications Officer
3 days ago
Working for a local charity, this role is focused on developing the marketing & PR strategy whilst raising awareness of our clients work, recruiting new volunteers, and generating additional non-statutory income
- Ensure effective communications, help drive awareness, engagement and income growth
- Produce and commission content for communications channels, including blogs and articles, newsletters, editorials, infographics, photos and videos
- Create new and ongoing communications to help increase awareness and enhance fundraising and volunteer engagement.
- Contribute to the planning and execution of all marketing and fundraising initiatives
- Use research to better communicate messages about the charity
- Manage customer relationships through the CRM tool
- Work with the care operation team to produce case studies and stories
- Work with designers (agency and freelance) to brief, write and produce marketing collateral to support the organisations strategy across marketing communications and fundraising
- Build relationships with the media locally and nationally to raise awareness of the charit
- Respond and manage enquiries from press and other interested parties.
- Use digital marketing techniques and channels to grow audience traffic to the website
- Regularly review, update and manage a Wordpress content management system (CMS).
- Represent the Comms Team at events
**Person Specification**:
- Previous experience in a similar role is essential
- Experience of working across multiple channels on paid, low-cost and no-cost activity.
- Experience writing for a range of audiences and producing persuasive content including press releases, blogs and other public facing content.
- Experience of using an e-marketing system, such as MailChimp.
- Experience of overseeing an organisation’s website and multiple social media tools such as Hootsuite.
- Creativity, with a flair for copywriting and an eye for design.
- Ability to remain calm in a pressured, and changeable environment.
- Ability to work as part of a team and on own initiative.
- Knowledge and understanding of end-to-end campaigns processes from brief to delivery
- Full UK driver’s licence with use of a car and willingness to travel within Surrey.
- Applicants must be willing to undergo screening appropriate to the post, including checks with past employers and the Disclosure and Barring Service
**Additional Information**:
- Based in Leatherhead with flexible home-based working
- £30,000 pro rata
- Monday - Friday, 30 hours per week
- 20 days plus bank holiday, increasing to 25 after 5 years of service
- Pension scheme
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