Marketing & Communications Specialist
3 weeks ago
**Role Objective**:
Take ownership of our companies marketing activities, raising our profile through advertising, sales promotion, PR and digital marketing delivery.
**Responsibilities**:
Forge strong relationships with existing client base and further understanding of their training and learning requirements
Develop understanding of our training product portfolio, promote these to our core and target customers through various marketing channels
Carry out market research to spot new opportunities for products/services for the company to supply
Host tours for existing and new customers, answer questions and deliver tailored presentations
Attend networking events, exhibitions, and sales conferences to promote our training portfolio and services
Work with senior management team to develop annual marketing plan
Working closely with web developer to update and manage company website, ensuring accurate information for course availability and prices is available
Upkeep of website metatags/Search Engine Optimisation (SEO) keywords to improve website visibility in searches including use of Pay Per Click (PPC) advertising as and when required
Create content and marketing campaigns on social media channels, including LinkedIn, Facebook and others as required
**Experience/Qualifications**:
2-5+ years’ experience in a marketing role
Excellent writing and copy-editing skills
Demonstrable knowledge and experience of social media marketing, Search Engine Optimisation (SEO), Pay Per Click (PPC) advertising, content marketing and digital PR
**Company Benefits**:
Holidays: 37 days
Pension: 15% combined (9% employer + 6% employee)
Ongoing career development and learning
Parking space
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