Senior CRM Marketing Exec

5 days ago


Peterborough, United Kingdom Career Moves Group Full time

Senior CRM Marketing Executive
Peterborough | Hybrid
Salary : £26,000
Perm
We’re looking to place a Senior CRM Marketing Executive with our client, an enduringly successful media corporation whose focus is creating content that matters most to millions of people around the world.
Working within the CRM and Engagement Team, you will support the execution and optimisation of the CRM strategy.
**Your responsibilities will include, but are not limited to**:

- Play a key role in implementing and delivering the CRM strategy across all brands
- Manage the scheduling, testing plan and execution of all CRM activities
- Brief and manage data requests - including customer segmentation
- Extract data and make selections where necessary
- Brief bespoke offer and promotions for set up
- Briefing design agencies on new creatives
- Reporting and analysis of CRM marketing channels
- Strong organisational skills
- Excellent project management skills
- Good understanding of the online customer journey and touchpoints in the marketing environment
- Good understanding of marketing automation and content management platforms and processes
- Proficient in Google Analytics
- Proficient in Responsys or similar

If you feel you’ve got what it takes to make a success of this role, we’d love to hear from you.
If you haven't heard from us within 7 days, I am afraid you haven't been successful this time. Please do keep an eye on our website careermovesgroup.co.uk for further opportunities.



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