Digital Analytics and Personalisation

3 days ago


Newbury, United Kingdom Saint-Gobain UK & Ireland Full time

**Digital Analytics & Personalisation - Newbury or Coventry**

**Competitive Salary + Benefits**

**Saint-Gobain - Winners of 'TOP EMPLOYER UK AND GLOBAL' five years running (2016-2021)**

Saint-Gobain is a global leader in the construction industry with a presence in over 67 countries worldwide. Our businesses designs, manufactures and distributes building materials and solutions globally.

A truly exciting time to join us. This is a perfect opportunity for someone who has a passion for Digital Analytics and wants to have an opportunity to develop their career within this field. This is a hybrid role with a requirement to come into our office3 days a week in either Newbury, Coventry.

**Your role**

You will be part of the digital data innovation team working very closely with the Digital Analysts to help with the analytics requests as well as assisting the Optimisation and Personalisation tasks as part of the strategy for SG UK digital across differentEcommerce websites.

You'll be tasked with assisting the Insight & Optimisation Manager in driving, planning, and implementing the end to end digital testing program (MVT) using the Adobe Target tool and Personalised experiences aligned to CRM and AAM activities via the SCV.

As well, as helping the team, digital analysts for any Ad Hoc requests we have to serve the business with actionable data. The role will also support ongoing project developments across all channels and help achieve business goals.

**In order to be successful in this role you'll have;**
- Familiarity with testing/personalisation platforms (Adobe Target)
- Proven track record of implementing and delivering A/B - MVT Tests and personalised user experiences across digital channels is a huge plus e.g. Adobe Target or similar tool
- Ideally, previous experience in running UAT for projects and or developments
- Understanding and experience of key elements that impact performance e.g. customer journey management, website personalisation, online merchandising, A/B and multi testing, customer segmentation, basket abandonment analysis, competitors benchmarking etc.
- Understanding of using Adobe Target or a similar program to deliver personalization
- Experience in the usage of an analytic tool like Google Analytics or Adobe Analytics
- Understanding of how personalised content fits within the wider marketing mix

**About Us**

**Diversity**:
We are an inclusive employer and keen to hire talented people regardless of their background, abilities, ethnicity, religion, sexual orientation, gender, national origin, what football team you support, taste in music, fashion sense or anything else thatmakes you, you

We believe that working in a diverse business can be more enjoyable, teams can be more innovative, and make better decisions. We already employ many fantastic people from diverse backgrounds, but we still want to do more.

So, we are on a mission to make Saint-Gobain inclusive and accessible to all, with role models for you to look up to and learn from, no matter who you are



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