Digital Paid Media Director Paid Social
2 weeks ago
**Role: Digital Paid Media Director (paid social)**
**Location**: Hybrid - Central London twice a week
**Salary**: £70,000 to £80,000 plus benefits
If you were asked to name the top five companies most people would want to work with, who would they be?
Chances are, you’ve just named this company in that list.
They’re everywhere. You’re probably a customer and user. They’re definitely a firm which will make your friends green with envy
What you’ll be doing is working on-site for this firm as part of an agency who embed their teams onsite.
Your role will be marketing their suite of advertising solutions to businesses. Principally this will be through digital paid media channels with a heavy emphasis on paid social. But will occasionally extend into offline channels too.
You’ll be responsible for engaging with the company’s marketing team. Identifying business challenges and translating them into campaign opportunities. Building this into a schedule and roadmap, ensuring everyone and everything is properly aligned and resourcedto support.
Working alongside you will be client services, creative, copy, project management, paid media specialists who will implement these campaigns. With you overseeing both strategy and some involvement in execution too.
They’re an incredibly analytical business, and the campaigns side reflects this with their rigorous approach to test and learn strategies (A/B and MVT). As you’ll essentially be client lead, you’ll be responsible for deciding this.
Really getting into the weeds on campaigns. Identifying what to do, what to test and how. In order to optimise media spend by channel and ensure the required volumes and value returns are delivered.
The last person who held this position ended up being poached by the client. Maybe this could be your opportunity to do the same?
**EXPERIENCE NECESSARY**
- Principally digital paid media experience (with emphasis on Paid Social) with some exposure to offline media channels being beneficial, in understanding the interaction between media channels in driving outcomes and performance
- Good understanding of how to implement test and learn strategies
- Analytical nature, with a good handle of cross channel attribution (the ‘what to do’ and ‘how’ informed by from data)
- Agency side experience within a media/digital agency environment is essential. Doesn’t have to be current, but as this is a client lead position, previous leadership experience in an agency environment will be required
- Confident with devising strategies behind large-scale media campaigns
- Able to demonstrate positive impact and results created for businesses from the above
**Want to Apply? Here’s how**:
Or, for a chat and more information please contact me on:
**Colin Doree**
Head of Recruitment, Digital, Data & Marketing
Blue Pelican
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