Digital Media Analyst

7 days ago


London, United Kingdom Salt Search Full time

Salt's client, a Globally Recognised FMCG Giant is for a Digital Analyst to join their team on an immediate starting, 12 month contract role.This is a brand new position, sitting within their planning team. You will be responsible for providing invaluablesupport for their owned and paid media units with reporting, analysis and insight.

**Key Role Requirements**:

- Actively assess multiple data points and technologies to determine the effectiveness of campaigns and activity by analysing metrics across paid, owned and earned channels.
- Effectively advise teams, stakeholders and agencies, in an in-house consultant capacity with their paid and owned teams, media agencies and wider department stakeholders, providing counsel and insight
- Develop campaign-based, always on reports - either as part of integrated reporting across the wider global comms department, or in a more channel-specific manner
- Improve existing data technology solutions - working with data agency partners, continuously improving data gathering and visualisation solutions, making them more useful over time
- Training and knowledge sharing with the wider team to help them become more data-led in their thinking.
- Tag management - work with our data agency, internal teams, and media agencies to ensure activity is tagged in a manner that will maximise our technology

**Key Skills Required**:

- Proven experience in using digital marketing analytic tools and software - social, Sprinklr, google data studio, google analytics etc
- Experienced in data capture analysis techniques and demonstrated ability to pull insights from time series data
- Hold experience in supporting and validating strategic and tactical digital media objectives
- Proven ability to manage stakeholders and varying levels and proactively building relationships with them
- A history of working in a creative, content and media agency or in-house environment


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