Account Based Marketing Executive
7 months ago
**Location: London or Newbury (Hybrid*)**
**Salary: Excellent basic salary plus bonus and Vodafone benefits**
**Hours: Full time 37.5 hours per week - Monday to Friday**
- Hybrid - At Vodafone UK we believe that through collaboration and connection we can achieve great things. Our hybrid working approach allows our people to work both in the office and at home, providing the flexibility and resources you need to succeed in your role. Our “Office in a Box” home working kit will provide you with everything you need, no matter where you are.
**Who we are**
We’re a global technology communications company that empowers people and businesses to stay connected and thrive in a digital world. With a focus on innovation, sustainability and earning customer loyalty, we leverage cutting-edge technology to offer products and services that enhance communication and improve lives.
At Vodafone UK, diversity isn’t just a buzzword, it is core to who we are as a company. We’re proud to be certified as a Great Place to Work and are committed to driving inclusion for all; creating a workplace that is fully representative of the communities and customers we serve.
Be part of Vodafone Business UK, a team that are revolutionising how customers use technology and connectivity. With our extensive range of products and services, we help all kinds of organisations - from small, local businesses to multi-national corporations - unlocking the potential of new technologies, including 5G, AI and the Internet of Things (IoT).
This role is an exciting role at the heart of our commercial marketing team, focused on enabling sales to win the big deals. This role will craft engaging Account Based and Deal Based Marketing plans, with a high focus on pipeline generation and large TCV.
**What you'll do**
Working with our Corporate, Critical Infrastructure and Health sales teams, this role will analyse the deal roadmap and craft effective marketing activation to drive engagement into target accounts. Furthermore, when we’re working on specific, transformational deal - this role will step in and support with marketing activity to improve our changes of winning.
Activities may range from developing some targeted vertical thought leadership, shaping our 1:Many vertical strategy or briefing the creation of a digital marketing journey to capture leads from one customer. There will be opportunities to put your own stamp on our marketing activity, and come up with bespoke activation to engage and win specific accounts.
- Collaborate with sales teams to define the marketing plan for key accounts, deals & verticals
- Activate marketing activity through agencies or our own internal marketing channels
- Conduct research into our target accounts and the buying centres within them to understand their content needs and to execute
- Create and review marketing materials ensuring brand alignment
**Who you are**
- Excellent communication skills, both written and verbal, with the ability to tailor messages and style to different audiences and channels
- Has great Interpersonal skills which allows you to build effective relationships with key stakeholders across the business
- Strong organizational and time management skills, with the ability to handle multiple projects simultaneously
**What we offer**
We believe that taking care of our employees is the key to their success. That is why we offer an excellent remuneration and bonus package with up to 28 days holiday entitlement, in addition to bank holidays and paid leave for charity projects. We offer an extensive benefits package that can be tailored to suit you and your family, including employee discounts, retail vouchers, pension plan and share schemes. We take pride in our commitment to supporting you at every stage of your career by providing top of the range learning and development tools, market leading parental leave policies and an innovative Reconnect programme for people who have taken a career break.
**Together we can**
LI-Hybrid
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