Digital Marketing Apprentice

**Brief overview of the role**:
Are you looking to launch a career in marketing? Do you enjoy writing and being creative? If so, our Digital Marketing Apprenticeship will get you off to a flying start.

**Working week**:
8:30 - 5:30 (Mon - Fri)

**Positions available**:
1

**Vacancy description**:
Key duties:

- Create content for the company website
- Help manage social media campaigns
- Manage SEO for company website
- Create content for all marketing activities
- Assist in creating materials for trade events
- Use analytic tools for measuring data from marketing campaigns

Completion of the apprenticeship would also allow access to join as an Affiliate (Professional) member of the CIM (Chartered Institute of Marketing) and/or Associate membership of BCS.

**Requirements and prospects**

**Qualifications Required**:
**Desired skills**:

- excellent written and spoken communication skills
- natural interest in digital marketing
- knowledge of social media platforms

**Personal Qualities**:

- can-do attitude
- team player
- ability to use initiative and manage time effectively

**Training to be provided**:
CORE MODULES

Marketing Principles

Develop an understanding of the range of digital marketing principles, strategies and techniques.

Key Topics:

- Customer engagement and market segmentation
- Customer lifecycle
- Digital and Social Media Strategies
- Exploiting real-time information
- Digital marketing campaigns

Digital Marketing Business Principles

Key Topics:

- Security levels necessary to protect data
- Digital etiquette
- Customer Relationship Management systems
- Understand the differences between all the major digital and social media platforms
- Plan digital content based on audience needs
- How a digital marketing team works in a business environment

Principles of Coding

Develop knowledge in the range of concepts, approaches, software languages and techniques that are applicable to Principles of Coding.

Key Topics:

- Compatibility of code on different platforms
- Components involved in web development
- Hosting and serving
- Search Engines
- How local (cookies) or session data storage is utilised

Google Analytics IQ

Develop knowledge to be proficient in Google Analytics and be effective at leveraging Google Analytics within their organisations.

Key Topics:

- Layout, reporting, campaign and conversion tracking
- Data collection, setup and configuration
- Analysis tools and techniques
- Advanced marketing tool

**Future Prospects**:
Full-time position available upon successful completion of the apprenticeship. This is very much an investment by the business in the future growth plans with opportunity to grow within the business.

Completion of the apprenticeship would also allow access to join as an Affiliate (Professional) member of the CIM (Chartered Institute of Marketing) and/or Associate membership of BCS.

**Other Information**:

**Things to Consider**:
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