Designer

2 weeks ago

London, United Kingdom Betway Group Full time

Kick-start your career in the online gaming world and experience the very latest in technology and innovation.

Do you see yourself as one of those “out-of-the-box thinkers”, “Technical masterminds”, “Outstanding creatives”, or “Mind-boggling number crunchers”? If so, we want to welcome you to the Betway family and celebrate what makes you unique

Department: Country Management - Canada

Reporting to: Brand Manager

The Department:
The Country Management department is responsible for driving performance to maximize the local market potential of all brands and products. You will a part of the Canadian team and as a Designer you will be creating assets that range from digital to print. You’ll be expected to be able to think outside the box, be a problem solver, and to communicate with stakeholders and team members.

You will report into the Brand Manager who manages our small but nimble and growing in-country creative department and work closely within the Creative Team, Designer/Copywriter/Translator to create compelling content. The Canadian team is based across London, Cape Town and Ontario and is supported by our Country Designer and Stakeholders that help and schedule creative briefs and promotional creative needs. We also have a local creative agency based in Toronto who manages our larger brand campaign work wherein you may be asked to assist with smaller creative needs as well.

Purpose of the role:
As our designer, you will help create and maintain eye-catching marketing material for the Canadian market and supporting our wider team with marketing and customer-facing assets across the website/app and for our social channels (banners, mailer imagery, website graphics, video, print, etc.) as well as help transform global concepts and toolkits when available.

You will be help articulate a consistent brand and creative vision that is in line with the global Betway creative brand standards but also localized for the Canadian market, particularly in this critical time of regulation in Ontario for the gaming industry. This will be within a multilingual environment where dynamic designs are required, often with tight deadlines. The aim of this position is to have someone that will help to push the boundaries of content and creative vision for our market. Where necessary, you may also be asked to provide support to the wider design and creative team, and creative managers.

You will be responsible for:

- Create marketing material for the country team which will include banners, landing pages and high-quality design solutions from storyboards to rendered digital media - fulfil briefs on time and on brand.
- Follow principles of good web and social design, ensuring that design layouts are compliance to the latest standards.
- Be knowledgeable and comfortable working within brand guidelines and implementing them across channels with your own flair.
- Taking ownership of the life cycle of your creative projects, adhering to deadline, communication with stakeholders, and briefing/time management, and project prioritization
- Supporting management to coordinate and manage larger briefings with cross-functional teams and a variety of stakeholders
- Identifying process issues within the design team and seeking solutions along with the managers to resolve them.
- Identifying new design trends and innovation - ways of improving current creative look and drive the vision for Canada
- Help team members on best work practices when working on campaigns.
- This job description is not intended to be an exhaustive list of responsibilities. The job holder may be required to complete any other reasonable duties in order to achieve business objectives._

You will have (Essential skills):

- Can deliver excellent Motion graphics through After effects using vectors and other assets.
- Ability to create a storyboard from concept to script.
- Good typography/layout skills
- A good working knowledge of responsive design and mobile first and social best practices
- A solid design and digital understanding with the ability to deliver a succinct and effective technical design
- Possess strong design and conceptual skills
- Understanding of brand positioning, brand consistency and brand value
- Competent use of Adobe’s Creative Cloud Suite
- Aware of international web standards
- _ All behavioural competencies are also essential_

It would be a bonus if you also had (Desirable skills):

- Degree or equivalent qualification in a related field such as digital design, graphic design
- Client facing experience.
- Experience with social media (YouTube, Tiktok, Snapchat & Instagram)
- Experience of working in international markets - ideally Canada
- Respectable understanding of HTML & CSS
- Experience from a sports and/or betting background and a passion for sports (North American in particular)

Behavioural Competencies
- Our culture is underpinned by core values that are linked to key behavioural competencies. Along wi

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