Head of Event Marketing
4 weeks ago
Job Advert:
**About Fastmarkets**
Fastmarkets is an independent commodity pricing and information organisation with over 500 staff. We are fuelled by values that bring us all together and are united by a collective passion to make a difference. We are supported by a working model that is based on a hybrid approach that allows each of us to balance home and office working while encouraging effective collaboration and accountability.
Fastmarkets is the most trusted Price Reporting Agency (PRA) in the metals, mining, agriculture, forest products, and energy transition markets. Our price data, forecasts, and market analyses give our customers strategic advantage in complex, volatile, often opaque markets. Our events provide forums for market participants to come together, trade, and talk through the critical issues of our times.
We are making a difference. Fastmarkets works to create transparent commodity markets through our reliable and trusted price data and market intelligence. The markets we serve are central to how economies work and are essential for our lives. By doing this, Fastmarkets helps our customers build a more sustainable world. We are built on a 130-year foundation while bringing a digital platform to market, combining the currency of trust with the power of digital.
Most importantly, we are fuelled by our teams that, across the globe, making the amazing possible. With a deep sense of purpose and belonging, we are building an extraordinary future - together. If you would like to help build the future, we hope you will join us on our journey.
Fastmarkets was founded in 1913 (as Metal Bulletin) and is a privately held UK-registered company. It is owned by global private equity firm Astorg, a specialist investor in healthcare, software, technology, business services and technology-based industrial companies.
**About the Role**
Reporting to the MD, this is a highly strategic role, you will be instrumental in working across the key disciplines and with Senior Management Team to collectively build an ambitious fast growth event strategy supported by best-in-class high performing event marketing campaigns, which as appropriate integrate into the wider businesses to optimise event and overarching business outcomes. Our goal in Fastmarkets is to build out where possible a single Fastmarkets customer journey in which events are a fast-growing commercial operation which also bring to life our brand and experts, in this way maximising the commercial and brand impact of our event experiences.
This is a key role in enabling events to achieve our ambitious growth goals. AS the Head of Event Marketing, you will be responsible for the overall delegate revenue, number and quality performance for the business. To deliver against these goals you will collaborate with multiple stakeholders and work in close partnership with the key departments and the events team and take them on a journey to deliver marketing excellence. You will spearhead the creation of a best-in-class event marketing team and be responsible for building and developing your talent bench. The team will comprise three Event Marketing Managers who are event and industry marketing specialists and three Delegate Sales Executives.
Your team will work in partnership with the production, sales, central marketing and operations departments to design high performing event marketing campaigns supporting delegate and SpEx performance with the required collateral and lead gen and conversion campaigns. In addition to where possible throughout the event customer journey ensuring we consistently link the delegate to subscriber and vice versa journeys, optimising event delegate performance and wider business lead gen outcomes. To deliver these campaigns activities, the Event Marketing Team will also work in close partnership with the central marketing function as well as external marketing agencies, as and when specialist marketing skills are required to deliver against campaign goals. As Head of Marketing, you will oversee these key relationships, establishing SLAs and ensuring teams work efficiently and effectively together.
Events is as a data driven business, to ensure that we can deliver against our ambitious growth goals in a sustainable way, campaigns will need to be supported by robust data strategies which identify customer growth opportunities and gaps and address with data building initiatives, which in turn can be fed back into the wider business. In addition to data, you will be responsible for overseeing customer insight activities including but not limited to consistent post event surveys but also proposing and managing deeper qualitative activities in conjunction with the wider event teams as appropriate.
**PRINCIPLE ACCOUNTABILITIES**
- Plan and execute a marketing strategy for the events business across launch and existing events or services
- Develop a high performing event marketing team and build the talent bench including a dedic
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