Part-time Marketing Content Manager
2 weeks ago
Our client is a leading information and marketing services company that provides data, analytics & insight for marketing and other key strategic purposes across a variety of sectors including property and estate agency groups, retailers, financial services,automotive and utilities.
We are looking for an experienced marketing content writer and social media manager to ensure that compelling and relevant content is delivered through the right channel and at the right time. This role is pivotal in the team, and you will be responsible formanaging content delivery across an array of projects. In return, this is an opportunity for the right individual to make a real impact in a growing business with a unique and competitive offering.
**The Role**
- Creating compelling copy across a variety of mediums including blogs, product e-shots, eBooks, video scripts and more.
- Analysing the performance of content, with the ability to spot what is driving performance.
- Incorporating SEO best practices and relevant terminology into content creation.
- Managing an editorial calendar of ongoing content projects.
- Collaborating with designers and Marketing to ensure your content is on brand and impactful.
- Creating messaging frameworks and quarterly plans for social media.
- Collaborating with the Head of Marketing to define the social strategy for both organic and paid channels.
- Identifying appropriate channels to support lead generation and corporate branding.
- Assisting in creating content for paid social media campaigns.
- Working with an external agency on optimising content for social paid campaigns.
- Working with the Head of Marketing to develop and implement our marketing plans.
- Ideally at least 5+ years’ experience in content writing, publishing, and optimising content for B2B companies.
- Experience and understanding of marketing with oversight of social media, in-house or agency-side for B2B clients.
- Exceptional storytelling capabilities and an ability to translate complex concepts into compelling content.
- Self-starter who can manage multiple projects and deadlines.
- Excellent communicator and creative thinker.
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