Biddable Media Executive

2 months ago

London, United Kingdom AB InBev Full time

Seniority Level:

- About draftLine
- We’re a bunch of strategists, creatives, producers, and marketers gathered from all over Europe revolutionising the way we do marketing in our company, AB InBev. Our mission is to unleash creativity by making more culturally relevant and future proofed work from within for the beer brands we have in our portfolio, such as Stella Artois, Budweiser, Corona, Leffe, Camden and Goose Island to name a few. In fact we have more than 500 different brands across the globe.
- Based out of our central London office, with its own production studio and rooftop bar, we will work hand in hand with global and local marketing teams to develop top notch creative work.
- Within draftLine, we are proud to embrace individuals from a breadth of backgrounds and viewpoints. Our current team have skills in 10 languages and are always keen to put these to great use within their work or when having fun together.
- Our dream at draftLine is to create culture by reflecting it with a workplace and community that prioritizes and celebrates diversity, equity, and belonging.
- The draftLine paid media team are growing and looking for a first-class Biddable Media Executive to help expand their offering throughout EMEA and beyond.
- Job Overview
- Reporting to the Biddable Media Manager and working closely with our Head of Digital, you will support the team in delivering best in class digital media campaigns. We’re looking for the right person to come in and hit the ground running, playing a key role in all aspects of the media process from planning and strategy to execution, optimisation and analysis.
- If you are a biddable media expert, have solid relatable experience and are excited by the prospect of working across some of the world’s biggest beer brands, then we’d love to hear from you.
- Your Role
- You will be responsible for supporting the day-to-day management of the biddable media process, covering social, video and programmatic media campaigns across the EMEA zone.
- This includes but is not exclusive to the following:
- Supporting with the activation of biddable media campaigns across our portfolio of world
- renowned brands-
- Monitoring campaign performance, tracking cost efficiency and identifying optimisation opportunities-
- Assisting with the planning of social media and online video campaigns on Facebook/Instagram, YouTube, Twitter, Snapchat and DSP partners-
- Defining and delivering campaign reporting to key stakeholders-
- Tracking campaign finance from PO to reconciliation-
- Post campaign analysis and presentation of results- Must haves-
2-3 years’ experience in a similar role
-Excellent knowledge of the digital media landscape, partners & products.
-Comprehensive hand-on experience with core social and programmatic platforms (Facebook Ad Manager, Google Ads etc.)
-An exceptional attention to detail with a proven track record of flawless campaign execution v Experience of working with large budgets and detailed campaign setups
-Working knowledge of ad-tech providers (DMPs, Adservers, Verification)
-Highly numerate, analytical, & an ability to translate data into actionable insights.
-Excellent communication skills
-A fast learner with the ability to simplify the complex.
-vStart-up mindset with a ‘can do’ attitude and not afraid to make the role your own

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