Senior Marketing Executive

1 month ago


Ormskirk, United Kingdom RECRUIT RIGHT Full time

**As Senior Marketing Executive you will be responsible for customer-facing marketing activities for the entire portfolio. You will be required to craft the messaging and positioning as well as driving and continually developing innovative marketing campaigns that drive demand.**

**Key areas of responsibility's**:

- Facilitate marketing communications activity both on and offline, ensuring campaigns and promotions are executed across all channels effectively.
- Manage website marketing activity, updates and promotions, ensuring all content is up-to date, relevant and drives revenue.
- Ensure all customer-facing communications and collateral are briefed, written and proofed to a high standard, and ensure that visual identity guidelines are implemented consistently.
- Liaise with key relevant departments in order to ensure all departments are briefed on current and upcoming activity.
- Working with the wider Marketing team, monitor the response and conversion rates of all marketing campaigns, produce end of campaign reports and evaluate the results to improve future campaigns.
- Working with the Head of Marketing, support in the development of product positioning and messaging that differentiates our clients.
- Monitor and report on website activity and ensure maximum traffic is generated via promotions and campaigns
- Working closely with the wider Marketing team, develop a social media calendar and monitor reach and engagement
- Budget tracking responsibility to ensure marketing spend is controlled
- General support. Support the Head of Marketing and wider Marketing function where required

**Who we're looking for As the Senior Marketing Executive you will be need to be a strong communicator, confident in a fast-paced environment with an exceptional eye for detail and a passion for the travel industry. In addition to this we’re looking someone with the following experience and qualities;**
- Proven track record of planning and carrying out effective marketing campaigns.
- Website content management experience, understanding of SEO and PPC.
- Experience in print management and direct mail preferable.
- Knowledge of social media platforms.
- Grammatically and computer literate, with knowledge of commercial packages such as Microsoft Office.
- Able to balance creative flair with analysis and be confident with spread sheets and understand statistics, trends and budget models.
- Well organised and able to meet tight deadlines.
- Task-orientated and have the ability to work on own initiative as well as work closely with other team members.
- Have a strong customer focus and an eye for detail.
- Strong problem solving and decision-making skills.
- Excellent copy writing and proof-reading skills.

**Salary**: £25,000.00-£35,000.00 per year

**Benefits**:

- Company events
- Company pension
- Gym membership
- On-site parking
- Work from home

Schedule:

- Monday to Friday

Work Location: In person

Reference ID: OJDMAR



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