Digital Marketing Co-ordinator
3 weeks ago
**JOB TITLE**:Digital Marketing Co-ordinator (c35 weeks per year)
**REPORTING TO**: School Business Manager
**JOB PURPOSE**:To drive engagement with current and prospective associates of the School and to ensure consistency of brand and service
**KEY RESPONSIBILITIES**
- Develop and implement strategies to acquire new prospective parents
- Manage the communication of digital content to ensure brand messaging is delivered consistently, including formatting and uploading engaging content to the School’s website and Social Media channels
- Proactively monitor digital campaigns, providing insight and developing new creative executions for improved ROI
- Create visually strong social media and web content
- Optimise copy on the website using basic SEO techniques
- Lead in providing ideas for a creative approach and campaigns to highlight and showcase the School’s offerings
- Research the marketplace including analysing competitors
- Produce creative content for marketing materials and update the School’s website with content including events listings, images and news
- Responsible for website maintenance and writing project briefs for graphic designers and web agencies
- Support non-digital marketing as required (e.g. school magazine and school publicity material)
- Report on digital marketing and web performance on a monthly basis
- Identify digital marketing trends and insights, optimising spend and performance based on this information
- Responsible for taking photographs of staff and key school events (e.g. sporting events and concerts) to upload to digital media
- Liaise with School CPA
**Essential Attributes**
**The Croft Preparatory School is committed to safeguarding and promoting the welfare of children and expects all staff and volunteers to share this commitment. Applicants must be prepared to undergo appropriate child protection screening, including checks with past employers and the Disclosure and Barring Service.**
**Job Types**: Part-time, Permanent
**Salary**: From £13.00 per hour
Expected hours: 24 per week
**Benefits**:
- Company pension
- Discounted or free food
- Life insurance
- On-site parking
- Private medical insurance
Schedule:
- Day shift
Work Location: In person
Reference ID: DM 02-24
Expected start date: 12/04/2024
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