Content & Digital Marketing Officer

4 weeks ago


Surbiton, United Kingdom United Learning Full time

**Job Title: Content & Digital Marketing Officer**

**Job Purpose**:To support the Communications Team in delivering the Communication Strategy to ensure a high level of quality engagement across all key audience sectors

**Reporting Line**:Director of Marketing, Communications & Admissions

**Start Date**: ASAP

**Tenure**:Permanent, Full-time (52 weeks of the year)

Monday to Friday, 37.5 hours per week (8.00am to 4.00pm)

**Salary**:Competitive

**Application Deadline**:8:00am, Thursday 5 January 2023

**Interviews to be held week commencing**:9 January 2023

The Content & Digital Marketing Officer is a member of the Communications Team, whose purpose is to support the Communications Team in ensuring high-calibre communications are created and disseminated across key audience sectors.

You must be a creative, energetic and pro-active individual, happy to help out with all levels of work to create engaging and informative content across a range of mediums and channels.

**Key Responsibilities**:

- To lead on the delivery of Surbiton High School’s social media and digital content:

- To develop and manage innovative and creative content campaigns across multiple channels
- To create a high-end, high frequency, digital online presence through the School’s social media platforms (Facebook, Twitter, Linkedin, Instagram, Youtube) and Google my business pages
- To utilise SEO, PPC, re-marketing, Facebook ads to drive enquiries
- To develop an ongoing content plan for social media, researching content strategy opportunities
- To use Google Analytics for frequent reporting and analysis
- To work closely with the Digital and Social Media Producer to create new video content
- To assist with photography and video where necessary
- To monitor mentions of the School across digital sites and forums
- To maintain, develop and improve the School website, creating a regular cycle of updates and checks on content
- To support the marketing of charitable and community events such as Pop Talks, House events, podcasts etc
- To fulfil advertising requirements across the three schools, including booking, price negotiation and ad fulfilment
- To assist with the gathering, creation and editing of news stories for publication on the School website, social media and printed materials such as the Journal
- To proactively source, write and edit new stories and press releases for use in online and offline media, encouraging contributions of news from staff and pupils
- To assist with the production and collation of information for printed materials; prospectuses, leaflets and newsletters
- To update and maintain entries on online directories and sites such as Mumsnet, Netmums, Good Schools Guide, ISC and source new ones where relevant
- To create and report on surveys as and when required, to gain insights in the viewpoints of key audiences
- To maintain monthly reporting - google analytics, social media engagement etc
- To contribute to the development and implementation of the School Communication Strategy and contribute innovative and new ideas to the Communications Team
- To develop landing pages and working with other members of the Communications Team to coordinate a consistent marketing approach
- To communicate effectively with internal and external providers to build professional relationships
- To support the Director of Marketing, Communications and Admissions and the Communications Team to fulfil the remit of the Communications Department to meet the School’s Strategic objectives
- To work flexibly within the team and autonomously as needed to manage your duties and conflicting priorities

**Person Specification**
- Educated to degree level or similar, ideally with a Marketing degree, or CIM qualification (or equivalent)
- A number of years’ experience working in digital and/or content marketing within a commercial environment and a good understanding of the marketing landscape, specifically the digital landscape
- Expertise and experience of working with Wordpress sites
- Excellent verbal and written communication skills and strong IT skills
- Ability to build strong working relationships at all levels
- Ability to work both independently and as part of a team
- Good time management with the ability to work under pressure and prioritise as necessary
- Strong organisational and planning skills with the ability to prioritise a busy workload
- Strong creative flair to develop new ideas and contribute to the Communications Plan
- Understanding and appreciation of independent education
- Experience of working with a wide range of digital media
- Excellent copywriting capabilities with the ability to quickly produce high quality work tailored to audiences
- Awareness of trends and best practice in digital communications and marketing
- Experience of monitoring, evaluation and analysis in a previous role
- Experience of working with CRM systems, ideally including Hubspot
- Experience of working with media scheduling to


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