Global Marketing Planning Lead

7 months ago

Heathrow, United Kingdom British Airways Full time

This is a key time to be joining British Airways as we Build a Better BA. We take huge pride in our past - but we’re looking to the future as an airline that loves embracing the best of modern Britain. Our country’s creativity, diversity, style, wit and warmth are the same special qualities that make us who we are. If you’re made of the same qualities as us, you could soon be part of the next chapter of our story. Together as one team, we’re connecting Britain with the world and the world to Britain like no one else

Join our brilliant marketing community at British Airways

We are recruiting a** Global Marketing Planning Lead** to focus on the development of our global marketing strategy and high level plans to support delivery of the business plan.

We are looking for an expert strategic analytical problem solver, with excellent commercial understanding and leadership skills, and ability to encourage and build positive relationships with team members.

**What you’ll do**:

- Lead the evolution of long and short term marketing strategy and respective financial plan
- Provide recommendations and achieve agreement at senior leadership level
- Own internal stakeholder relationships for marketing, influencing plans to ensure holistic approach and the plan meeting broader business needs.
- Manage governance processes and manage a complex set of senior external marketing stakeholders, acting as a planning interface to partners such as joint businesses and codeshare partners, UK government marketing functions and key tourist boards
- Drive the development of BA’s audience strategy and segmentation and work with customer insight to ensure the marketing strategy meets the needs of key target customer segments
- Provide leadership, training and management for Marketing Planning Manager

**What you will bring to the team**:

- Experience in analysing data and trends with a purpose of the creation of and implementation of strategic work.
- Capacity for driving transformational change in an organisation.
- Experience of successful leadership of cross functional projects.
- Strong awareness of multi-media consumer behaviour.
- Experience creation and embedding of customer segmentation.
- High level of cultural awareness and experience of working globally/with international audiences.

Our Corporate and Support roles come with big potential to make your mark on our business. The airline industry changes so fast that we’re constantly evolving and finding new ways to impress customers and get ahead of our competitors. If you’re an innovator and brave and bold thinker, you will be in your element at British Airways.

Your impact on British Airways will be rewarded with a competitive rewards package plus the opportunity to develop and progress your career in many directions.

Not only will you have the chance to further your career development within BA, you’ll have access to our competitive reward and benefits package. This includes core company paid benefits such as a Defined Contribution pension scheme, generous Life Assurance cover and a whole host of options to support your physical, mental and financial wellbeing. You can also sign up for a range of voluntary benefits such as Private Medical cover, Dental and Critical Illness cover, Technology Scheme, Cycle to Work and Electric Car Scheme. And of course, you’ll be able to enjoy the benefit of staff travel as soon as you join us.
- At British Airways we all have a part to play in creating an inclusive place to work. Diverse representation among our people is really important to us and we recognise that all our colleagues are uniquely different and bring their own originality, creativity and identity to work._
- Inclusion and diversity is a key driver of innovation and we’re committed to creating a culture where everyone feels that they can be themselves. We’re looking for people from all backgrounds and cultures to join us and be a part of our journey to become a Better BA as we continue to connect Britain with the world and the world with Britain._

N.B. We reserve the right to close a vacancy before the closing date in the event of an overwhelming response or a change in business priorities

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