Global Content

4 weeks ago

London, United Kingdom Wavemaker Full time

**About Wavemaker**

We believe there always is a better way to grow. We positively provoke growth for our clients by reshaping consumer decision-making and experiences through media, content and technology. The Wavemaker way is globally consistent. Fueled by the world’s most powerful consumer data, we understand where and how marketing can intervene decisively to help brands win more sales.

Our name is our mission and our method. To make waves, you need to be provocative, even fearless. We do our best work for brave brands and people who want to be challenged to go further and faster. We know it’s not easy, but if it’s in you, we will get it out of you.

Our 7,600 people across 90 markets provoke growth for some of the world’s leading brands and businesses. Our attitude of Positive Provocation is enabled by:

- deep knowledge we have of our clients’ business
- confidence to challenge what’s gone before
- the support to go further than we thought possible

**Global Content & IP Partner**

Reporting to:
Global Head of Content Operations

**Location**:
London

**Role Highlights**:
A chance to define and lead the development of one of Wavemaker’s most exciting areas of growth: our global Talent & IP practice. A role requiring world-class creative leadership from conception and planning to overseeing and crafting the activation. This is a perfect role for someone to display Positive Provocation; the perfect role for a Provocateur.
- They’ll bring and share unrivaled Knowledge of talent and IP opportunities available to our top 14 global clients to activate, driving better business outcomes for our clients and growth for Wavemaker
- They’ll Challenge the status quo with the intent to grow every client consistently and exponentially
- They’ll provide transformative leadership and Support in the form of product, partner and creative expertise to Wavemaker teams - helping them establish ideas that _lead_ the plan not just sit within it.

All of which should play an instrumental role in building towards being
_the most wanted agency_.

**Role Overview**:
As content is a prevalent part of every single media plan, Wavemaker is working to elevate the offering for global clients, ensuring that our clients get the best of Wavemaker across every market.

As a global partner, you must unearth and prioritize content opportunities within the organization, help architect and execute content programs across talent and IP, and provide creative solutions to roadblocks that arise throughout the ideation and execution process.

This is a role that is highly connected - specifically galvanizing and developing talent at both a global and local level. You will be viewed as a valued partner to client leads and the media community at large. Influence of all levels - both within Wavemaker and clients - will be critical.

Identifying first-to-market opportunities requires close collaboration with the wider global team, GroupM Motion Content Group, Goat (formerly Inca) and specialist partners.

**Role Responsibilities**:

- Insatiable curiosity on the future of content and creativity, specifically in areas of IP, talent and media
- Define a global approach to talent and IP programs that can be both tactical and strategic, and always provocative, accountable and recognized through revenue and rewards
- Leverage the best of Wavemaker and WPP data to unearth provocative insights and opportunities for our clients in partnership with our client teams
- Develop and deliver a partnership strategy and roadmap that positively impacts multiple areas of the Plan on a Page, and finds opportunities for predictable client growth across talent and IP
- Confident leadership in the conception, design and development of creative and strategic solutions
- Ability to collaborate with internal teams using a persuasive, professional and confident approach to all engagements
- Support activation teams in bringing the program into existence on global clients
- Work with the rest of the team to engage media vendors (broadcast, print, digital, talent agencies, production companies) on brand activation program objectives
- Craft presentations and pitch collateral to sell-in program concepts to brand teams
- Liaise directly with team members, media partners/vendors to build programs toward phase of execution
- Leverage content best practices to exceed program goals and constantly re-evaluate metrics
- **This role is not responsible for implementation of programs but will oversee as they move into activation**

**Program/Project Leadership**
- A vision for the capability that is client-centric, commercially astute and connected to the wider agency
- Highly collaborative - working with innovation leads, commerce, addressability and others to ensure that we inject the maximum amount of value into our concepts and activations
- Steward custom, integrated content campaigns based on brand business objectives working in conjunction with clients, media

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