Senior Director, Global Content

3 weeks ago

London, United Kingdom Sage City Full time

Full details of the job.

Job Title

Job Title Senior Director, Global Content

Job Description

Job Description Sage is a global leader in B2B SaaS technology, empowering small and medium businesses with tools to thrive. Trusted by millions, Sage's advanced cloud solutions help businesses streamline finances, operations, and HR for better efficiency and flexibility.

Sage is evolving its brand with a human-to-human approach in marketing. This change has led to a reorganization, creating the Integrated Campaigns (IC) team to manage all global marketing efforts, from strategy to production. Within the IC team, the Content & Social Media (CSM) group is key to rebranding Sage as a modern, innovative company. They oversee content for the entire marketing funnel, from thought leadership to customer stories, web content, social media, and sales support. The team includes content strategists, writers, videographers, and social media specialists.

In this role, you'll be part of the IC leadership team, responsible for shaping the Content and Social Media direction. Your task is to create and lead a strategy that supports Sage's brand transformation and business objectives with industry-leading content and engaging social media campaigns. You'll ideally be a seasoned creative leader to inspire and drive our content strategy for small and medium businesses worldwide.

Key Responsibilities

Key Responsibilities Your responsibilities include but aren't limited to:
- Establish a clear vision and content strategy for the Sage brand across different audiences, including Financial & HR professionals, Small Businesses, and Accountants. The goal is to position Sage as the go-to, modern brand for SMBs.
- Oversee the creation and production of content, focusing on high creativity and efficient execution that can be easily adapted for different regions.
- Collaborate with the IC team and media partners to expand our reach and maintain relevance with key audiences.
- Cultivate a culture of innovation within the CSM team and with partner agencies to ensure we're operating at a world-class level.
- Develop a Sage social media strategy that supports our broader business goals.
- Monitor and measure the impact of our content at every stage of the marketing funnel, and work with the IC, Media, and Performance Marketing teams to improve our content strategy and meet business targets.

We're ideally looking for:
- Proven track record of developing highly creative and effective content campaigns, ideally for B2B brands
- Leadership skills with the ability to nurture, and inspire team members to be innovative and deliver highly creative and quality results
- Ability to influence through insights and data
- Ability to collaborate and partner with industry experts to convert technical information into compelling narratives
- Attention to detail in the content execution across the end-to-end customer journey
- Experience in SEO and social

Success will be measured against:
- Content performance within campaigns: shift brand metrics, achieve engagement and conversion goals
- Organic (inbound) audience growth via content by region.
- Web traffic, conversion metrics
- Social Media organic metrics based on specific objectives
- Awards for content and social creativity & effectiveness

#LI-FC1

Function

Function Brand

Country

Country United Kingdom

Office Location

Office Location London

Work Place type

Work Place type Hybrid

Advert

Advert Working at Sage means you’re supporting millions of small and medium sized businesses globally with technology to work faster and smarter. We leverage the future of AI, meaning business owners spend less time doing routine tasks, like entering invoices and generating reports, and more time pursuing their ambitions.

Our colleagues are the best of the best. It’s why we were awarded 2024 Best Places to Work by Glassdoor. Because to achieve extraordinary outcomes, we need extraordinary teams. This means infusing Sage with people who knock down barriers, continuously innovate, and want to experience their potential.
Learn more about working at Sage: sage.com/en-gb/company/careers/working-at-sage/
Watch a video about our culture: youtube.com/watch?v=qIoiCpZH-QE

We celebrate individuality and welcome you to join us if you embrace all backgrounds, identities, beliefs, and ways of working. If you need support applying, reach out at careers@sage.com .
Learn more about DEI at Sage: sage.com/en-gb/company/careers/diversity-equity-and-inclusion/ #J-18808-Ljbffr

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