Social Senior Executive

7 months ago

Bracknell, United Kingdom Head Office Full time

**About the role**:
We have an exciting opportunity to join our Digital & Social Marketing team as a Senior Social Executive. In this role, you will be delivering both paid and organic content via social media channels including Facebook,, Instagram, Threads, YouTube, Pinterest and TikTok.

Waitrose & Partners prides itself on being different. Our intention is to combine the convenience of a supermarket with the expertise and service of a specialist food shop. Add this to our unswerving dedication to our customers and the highest respect for our suppliers (the provenance and traceability of our food is vital) and, of course, the environment and you can start to see we’re a bit more than ‘just’ a supermarket.

Through the creation of paid social media campaigns and engaging organic social content you will help to drive awareness of these Waitrose values to both new and existing customers. You will be responsible for social marketing that integrates into the overall social media strategy (owned, earned and paid channels).Through ongoing measurement and optimisation, you will ensure that our campaigns and content help to drive our brand metrics.

You will operate in a collaborative matrix way of working with teams across Marketing, Content & Design, Customer Insight, Marketing, Customer Services, Communications.

**Key responsibilities include**:

- Creating and managing new paid social media campaigns
- Planning and creating social and video content for our organic social media channels
- Activation of campaigns and content across social media platforms
- Uploading of audiences and creative as part of an in-house team of social marketers
- Daily analysis and optimisation of campaign performance
- Reporting campaign and content performance
- Using Google Analytics and platform reporting suites to optimise and measure performance
- Researching competitors’ ads and organic social content
- Briefing video ad/creative to our Content & Design team or third parties
- Optimising and scaling campaigns
- Advising on media budgets
- Developing and maintaining relationships with social media platform representatives

**Essential skills you’ll need**:

- Experience with reviewing and responding to briefs, developing activation timelines and working across key social channels from both an organic and paid advertising perspective (Facebook, Instagram, Pinterest, YouTube and TikTok)
- Significant hands-on experience with media and audience planning and running paid advertising campaigns across social platforms
- Multiple stakeholder management - strong levels of communication required for presenting to, reporting to and influencing multiple stakeholders.
- Insight and analytics - experience in reporting, social media analytics and listening. Reviewing numbers and turning insights into actionable plans.
- Creative thinking - delivering inspiring and relevant content that is channel centric, utilising formats and different aesthetic styles to tell engaging stories. Monitoring social trends, reacting when relevant.
- Knowledge of the latest developments within Social Media, as well as experience using all of our core social media channels (Facebook, Instagram, Pinterest, YouTube and TikTok)

**What else could you bring?**
- The team is fairly small and we're in a changing environment so an ability to deal with ambiguity with energy, positivity & enthusiasm is really important
- Any experience of grocery and/or retail would be helpful.

**Benefits of the Partnership and the role**:

- You will enjoy 25% discount at John Lewis and 20% in Waitrose
- The Partnership has a competitive pension scheme where your contributions will be matched by the Partnership (up to 8% of pay)
- Excellent work life balance, including focus on well being and flexible working and our marketing leading equal parenthood leave Policy

Find out more about the extensive range of exciting benefits that you could enjoy when you join us on our website under About the Partnership; Benefits.

**Next Steps**:

- You'll be asked about any adjustments you might need to support the recruitment process. Let us know, and we'll be sure to discuss it with you.
- Thanks for your patience in the meantime and for showing an interest in joining JLP.

**For internal use only**:
LI-JLPWTR

LI-HEADOFFICE

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