Trade Marketing Manager
3 days ago
As a Trade Marketing Manager to one of the industries big 5 you will lead brand communications, from all digital activity to trade events and press relations. Ideally you will have man-management skills to mentor 2 direct reports in the UK and Ireland.
Core responsibilities will include
- Managing the introduction and awareness of new products and campaigns to the local markets.
- To formulate, execute, and manage budgets for strategic local campaigns based on product strategy, running campaigns across multiple touchpoints.
- Support internal teams; Sales, Finance, Customer Services and Supply chain with the fulfilment of product and marketing responsibilities.
- To work with the EMEA marketing team in producing and supplying promotional material for product launches and campaigns.
- To assist in the communication of product promotions to distribution partners.
- To support the sales team with presentations, account-based marketing activity, and attendance at events and customer meetings.
- To grow and manage our website and social media platforms engagement using product and promotional content focused on end-user engagement.
- The design and creation of advertising artwork, marketing premiums, POS, sales literature, and display merchandising linked to various products.
- The raising of purchase orders internally and externally with our supplier base.
- Organisation of regular customer events and exhibitions.
- Manage relationship with existing PR agency and be the direct point of contact for multiple creative agencies.
- Creation and design of digital imagery to support and promote campaigns, key brand messages, and events.
- To extend the reach of the brand through the trade influencer programme, print and digital publications, and industry awards.
- To monitor and carry out research on competitor communications including new product launches, competitor campaigns and promotional activity.
Ideal experience required
- Minimum 2 year's experience in a marketing position
- Strong design and creative skills
- Strategic and analytical approach
- Excellent organisational and project management skills
- Excellent communication and presentation skills and comfortable with presenting to larger audiences
- Confident in managing and aiding the personal development of direct reports
- Computer skills: Adobe Creative software, Microsoft office
- Strong understanding of social media & Website management
- Willingness to work outside of normal working hours and at weekends on occasions
- Confident in approach, as working with a varying range of suppliers, agencies and customers will form an important part of the role
- Ability to travel, both within the UK and occasionally internationally
- Highly motivated and eagerness to fulfil the position's responsibilities effectively and in a timely fashion
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