Insights Executive

4 weeks ago

Crawley, United Kingdom Virgin Atlantic Full time

**Job Details**:
**Hours**:Full Time

**Location**:Hybrid working with 3 days per week in our VHQ (Crawley, West Sussex)

**Contract**: Permanent

**Closing Date**: 1 May 2023

**In a nutshell**:
At Virgin Atlantic, our purpose is to ensure everyone can take on the world. Our vision is to be the most loved travel company. To achieve both, we're harnessing our spirit of entrepreneurship and innovation to reimagine the world and create thoughtful experiences that feel brilliantly different at every opportunity.

Our people are game changers who see the world differently. Acting as a loud and proud voice for positive change for our people, places, and the planet, they're not afraid to roll up their sleeves to take on the big things while never forgetting the importance of the small details. So, if you're ready to take your career to new heights, read on.

Within our Consumer & Market Insights team your focus will be to understand the category consumer, what is going on in the wider market, and Virgin Atlantic's performance to inform our marketing strategy. You will help us make the right calls for existing and future products, services, campaigns, and initiatives to drive commercial growth, brand equity, and customer satisfaction.

**Day to day**:
Some of your key responsibilities as our Consumer & Market Insight Analyst will be:

- Supporting on first-class consumer research that produces insights and recommendations that can shape all areas of the business and identifying the next big trends.
- Play a critical role in identifying, driving, and developing strategic priorities and performance with consumer data and insight.
- Implement both strategic and tactical studies that craft our innovation pipeline, approach to tackling white spaces, communications and campaign strategy, and brand positioning and performance to show points of difference and points of parity. And develop an effective strategy to establish strengths vs our competition.
- Work closely with the broader Insights team (made up of Customer Insights and Brand Effectiveness), the consumer, our customers, and future trends to ensure that all sources of insight are brought together to convey a well-rounded story.

**About you**:
Are you passionate about consumer research?

Is the customer at the heart of what you do?

You might come from an existing Consumer Insights Analyst or Associate role. Or perhaps you are a Research Manger or an experienced Research Executive at an agency and looking to make the move to an exciting client-side role.
- Established experience as part of a research team, on either client or agency side, embedding insights, and translating data into action
- A degree of experience across a range of research methods, which could include a mix of qual; quant; innovation testing; continuous tracking, modelling & analytics.
- Proficiency synthesising data from across sources to tell a clear and actionable story with recommendations
- Comfortable working with large data sets, drawing out key insights, visualising in PPT in an engaging, story-led way, and turning into category recommendations
- Experience with leading and driving teams and vendors/partners
- Experience crafting research based on a deep understanding of business objectives
- Naturally inquisitive with an eye for trends, attention to detail and thoroughness in approach
- Background of customer service / consumer-centric orientation to keep the category and consumer front of mind

If this sounds like you, and you would like to unlock your potential with us, we would love to hear from you

**Be yourself**:

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