Content Executive

2 months ago


Manchester, United Kingdom Betfred Full time

**Job Title**:
Content Executive

**Department**:
Brand & UK

**Location**:
Manchester City Centre

**Reporting To**:
Content Manager

**Overview**

As a Content Executive, you will be an integral part of our new Editorial Content team, researching, writing, proofing and publishing online content.

Working collaboratively with the Content Manager and SEO Team to help create and deliver a leading content strategy that resonates with Betfred’s audience whilst contributing towards the business's commercial performances. The Content Executive’s responsibilities include producing 5+ quality articles per day and optimising written pieces to achieve our business goals.

You must have excellent writing and editing skills in English. Betting and sporting knowledge across a variety of sports will be crucial in this role.

**The Role**
- Updating Betfred Insights with a good mix of hub and hygiene content.
- Optimising published pieces using SEO guidelines.
- Working closely with the SEO team to ensure best practice is carried out in all written copy.
- Analysing and providing feedback of the commercial performance of content towards KPIs
- Collaborating with key stakeholders to maximise the content opportunities for Betfred Insights.
- Generate new ideas around industry-related topics.

**About you**

The Content Executive will have:

- Proven work experience as a Content Writer, Content Executive or similar role
- A portfolio of published work
- Excellent writing and editing skills in English
- Attention to detail
- Hands-on experience with Content Management Systems (e.g., WordPress)
- Familiarity with SEO and keyword research a nice to have although training will be provided

**Benefits**
- Enhanced Annual Leave
- Betfred Rewards (Discounts, offers & cashback for various retailers)
- Enhanced Maternity/Paternity
- Employee Assistance Programme
- Eye Test Vouchers
- Enhanced Sick Pay
- Relaxed Dress Code
- Charity Matched Funding
- Friends & Family Recruitment Reward

and more

**Job Types**: Full-time, Permanent

**Benefits**:

- Casual dress
- Health & wellbeing programme
- Referral programme

Schedule:

- 8 hour shift

Supplemental pay types:

- Bonus scheme

Work Location: In person


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