Senior Print Media Executive

2 months ago

London, United Kingdom What's Possible Group Full time

**About the Group**

The Specialist Works, part of What's Possible Group, is an independent media and marketing services agency. With an evidence-based approach, we provide media planning and buying, data science, brand partnerships and creative solutions.

Our independence gives us the freedom to keep challenging the status quo to achieve even better results. Everything we do - from the people we hire to the tools we build - is about future proofing our clients. Our capabilities have been built and shaped by their needs.

**The role**:
You will become a Specialist in the Print Media market learning various aspects on Media buying as well as Print formats and creative. You will liaise with customers daily, taking briefs and planning live campaigns, ensuring the specifications are delivered to suppliers with a clear and precise understanding of the required standard and timings. A great knowledge of the Print / Media industry is required, along with a high skillset of account management. Understanding the Media landscape is also important.

You will be the main point of contact for core Print / Media Clients. You will be integral in delivering the required strategy and supplier selection according to the brief. It is vital to communicate effectively with customers in order to build a strong relationship both on the phone and face to face. The role requires you to communicate and liaise with suppliers effectively and to negotiate Print and Media rates accordingly.

Supported by the wider Media Team, you’ll write great briefs for our external Media partners and internal teams to produce best-in-class Media proposals that innovatively deliver the strategy, all done with outstanding account handling. There will also be the opportunity to use research tools such as TGI, Touchpoints and Nielsen to uncover Media, market and audience information, creating insights that will contribute to designing and developing Client communication strategies. You’ll have the opportunity to communicate to Clients and present key pars of our work, making recommendations for their activity.

When the opportunity arises, you will be responsible for a production staff member and ultimately responsible for the quality of their work and training in order for them to progress through the company.

Full understanding and experience within the same or similar role. Can work with mínimal input from managers. Fully aware of commercial opportunities within the sector. Full understanding of the business commercial and business goals.

**Requirements**:
**Responsibilities**:

- Main point of contact for allocated Client accounts and the planning of Print and Media campaigns.
- Ensure customer commitments are met through the production of high-quality Printed material; ensuring customer delivery expectations are maintained at all stages.
- With an enthusiasm for the world of advertising and marketing, you’ll support the day-to-day lead for your client’s business and be responsible for specific projects/areas within the accounts.
- Own in-campaign optimisation; contributed to client-facing reports & co-ordinates post campaign analysis.
- Being able to run face to face meetings with Clients and suppliers.
- Improving processes and cost-efficiency.
- Increase Client GP through proactively presenting new ideas (new formats, offers/proposition, strategies, short term offers).
- Stay abreast of developments within the marketplace and regularly recommend value adding initiatives to the Client Services team.
- Execute best practices through the planning process, to contribute to innovation and creativity on the accounts.
- Assist with estimating and procurement on a daily basis.
- Assist with the continued development of a strategic supplier roster.
- Maintain effective long-term business relationships with key vendors and Media owners; ensuring the company receives unrivalled quality, service, and price throughout every order.
- Assist in the development and training of team colleagues
- Support the Media Account Manager throughout the sign-off process working with the Client, finance and Specialist teams.
- Contribute research to support the planning process from briefing all the way through to campaign evaluation this may involve owning competitor analysis or audience reporting.
- Execute best practices through the planning process, to contribute to innovation and creativity on the accounts.
- Be a competent user of our proprietary MINT response platform, using it as a key source of insight generation.
- Write great briefs, distilling the key challenges and opportunities for Clients.
- Regular engagement with the management team to share performance highlights and new initiatives.
- Aware of commercial opportunities within channel.
- Leads by example in work ethic and standard of work.

**What are you able to bring**:

- Experience in a customer focused environment including face to face.
- Understanding Media terminology and concepts.
- A pr

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