Marketing Executive

3 weeks ago


Bicester, United Kingdom Rapier Full time

Rapier Employment are looking to employ a talented, experienced marketing professional to help deliver comprehensive campaigns and content - supporting exciting growth for our brand new client.
In this role, you’ll leverage the full marketing mix, including B2B and B2C plans, using both online and offline platforms to promote our technology powerchair products and accessories.
You’ll play a key role helping the Marketing Manager to develop the company’s strategic approach, then lead on the successful execution of the marketing plans. Whilst still reporting into the Marketing Manager you will also work closely with the sales teamhelping produce content to help both them and their customers sell our products.
**Hours**: 37.5hrs p/wk (09:00am - 5:30pm, Mon. to Fri.)

**Job Type**: Full-time. Office based
**Salary**: £25-27,000 per year. Depending on experience.

**Responsibilities**:

- Lead on the development of the brand identity, tone of voice and messaging.
- Plan and deliver campaigns for new and existing products to increase brand awareness.
- Create and distribute materials which generate target enquiries for the business i.e social media campaigns, webinar registrations to create sales leads for the sales team.
- Launch and present the use of webinars for technical training as well as lead generation.
- Identify and execute relevant opportunities for media coverage.
- Report on success and areas of improvement on all platforms for the company's brand including both paid and organic, online and print.
- Understand and bring to life the brand identity.
- Produce content and collateral that supports the sales team and their customers.
- Collaborate with and manage agencies, third parties and press partners. Including social media influencers, external photography studies, printing agencies and magazine agencies.
- Stay up to date with competitor activity
- Attend exhibitions both nationally and internationally, helping with set up and take down and housekeeping during the event.
- Represent the company and our brand in the industry as required at exhibitions both nationally and internationally.
- Engage in team planning sessions and present updates on project progress.

**What we need from you**:

- Experience creating and delivering comprehensive marketing campaigns.
- Demonstrable advanced use of typical marketing platforms such as CRM, marketing automation, content management systems and more i.e. Hootsuite, Mailchimp and Webpress
- Proven track record creating various short
- and long-form content including web content, social media captions, brochure copy write and website blog creation
- Ability to lead projects and support/manage other stakeholders through the process
- Understanding of business challenges, competitor challenges, target audiences and marketing opportunities
- First-class planning and organisation
- Enthusiasm, positivity, and a solution-focused mentality with the ability to manage

**Required Skillset**:

- Intermediate experience with all social media platforms Adobe Creative Cloud, Canva, Microsoft Suite, Wordpress, Mailchimp and Hootsuite
- Great self-time management to create work for themselves and use initiative to think of new marketing opportunities for the company
- Work well within a team with Graphic Designer and your line manager; Marketing Manager
- Willingness to be flexible within the role to adapt to tasks outside of their standard job description. I.e. when team members are on holiday or working away with longer hours at exhibitions.
- Great attention to detail
- 3 or more years’ experience within a similar marketing role
- Full UK driving licence. Comfortable driving vehicles up to B1 (Luton)

**Desired assets**:

- Marketing degree or equivalent
- Video and photography experience
- Experience within a similar industry or within a B2B company

**What we can offer in return**:

- Competitive salary
- 28 days annual leave (inclusive of bank holidays)
- Team events and perks, including free lunches on ‘Team Days’.

Our client is part of the international company originating in the US Pride Mobility, created to offer the most advanced, consumer-inspired rehab powerchairs and related technologies possible.
**About Rapier**:
Rapier Employment has been established in the UK for over 30 years, specialising in supplying temporary and permanent workers into the Commercial, Production and Logistics sector.
As an equal opportunities employer, we pride ourselves on treating all employees fairly.


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