Marketing Lead

2 weeks ago


Horsham, United Kingdom ACS Performance Full time

As the **Marketing Lead** you will be responsible for your own portfolio, line manager to the Marketing Managers and a Marketing Executive, as well as overall accountability of the delivery of the Product & Services Marketing Strategy. Thisrole is responsible for the strategic development, implementation, and analysis of marketing activities for the company's Product & Services suite.
- Develop and communicate overall marketing strategy for their Product and Services Marketing, utilising the best strategies to achieve results and delivery of their strategy
- Manage, lead and motivate a marketing team, ensuring delivery of KPIs and appropriate ROI on activities
- Work collaboratively with a variety of stakeholders across content acquisition, sales, product management and the wider marketing community of practice to ensure there is buy in to future marketing campaigns and resources are maximised
- Target market segments with integrated marketing campaigns to generate demand and convert into leads. Measure and report on the performance of campaigns.
- Create a variety of content, own the appropriate social media channels for your area and ensure appropriate content is deployed, either directly or indirectly through the team
- Own the marketing budget for the area and guide the effective deployment of the budget to maximise ROI

To be successful in this role of **Marketing Lead** we would love to speak to anyone who has experience of:

- Previous experience as a marketing manager, ideally in a related industry; publishing or academic experience is highly desirable
- Experience of leading and motivating a team
- Advanced knowledge of marketing strategies, with the ability to create a marketing plan that builds awareness and drives leads
- Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate
- The ability to translate strategy into actions and key deliverables, encouraging collaborative working in a matrixed environment.
- Established knowledge and passion for the research landscape and industry trends
- An innovative thinker, willing to experiment with new ideas
- A proactive, enthusiastic team player who is able to positively take ownership of their area and inspire the same in others.



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