Head of Marketing

2 weeks ago

Bristol, United Kingdom DEEP Full time

**Head of Marketing**

By changing the way humans can interact with the oceans, we will revolutionise humanity's ability to understand and protect them.

Over 80% of our planet's oceans remain almost completely unknown, unobserved, and unexplored.

Yet marine ecosystems hold undiscovered solutions to many of the greatest problems facing humanity - including climate change, biodiversity loss and human health.

DEEP is an expert team of highly experienced engineers, operations, and safety experts.

We want to drive progress in deep sea innovation and discovery in order to become stewards of the oceans and reshape our relationship with our planet.

At DEEP, our mission is to imagine and invent amazing things that empower our species to sustainably explore, work and thrive underwater.

**Profile**:
We are seeking a dynamic and results-driven Head of Marketing to lead our marketing efforts and enhance the visibility, recognition, and market presence of our marine technology solutions. As the Head of Marketing, you will be responsible for developing and implementing comprehensive marketing strategies that align with the company's overall business objectives, focusing on promoting our products and services to various stakeholders.

**Key Responsibilities**:

- Develop and execute strategic marketing plans that drive customer acquisition, retention, and revenue growth while staying aligned with the company's mission and vision.
- Collaborate closely with the Sales, Engineering, and Product Development teams to understand the technical aspects of our marine technology solutions and effectively communicate their unique value propositions to the target audience.
- Conduct market research to identify emerging trends, customer needs, and competitive landscapes within the marine engineering industry, translating this data into actionable insights for marketing campaigns.
- Establish and maintain strong relationships with key industry influencers, media outlets, and trade organisations to enhance awareness and promote thought leadership within the marine engineering sector.
- Evaluate marketing campaign performance and ROI using analytics tools and key performance indicators, making data-driven decisions to continuously improve marketing strategies and tactics.
- Monitor and manage the marketing budget, allocating resources efficiently to maximise the impact of marketing initiatives.
- Stay informed about industry developments, market trends, and competitor activities, providing regular updates to the executive team and adapting marketing strategies accordingly.
- Work closely with the Creative team on the creation of compelling marketing materials, including brochures, product catalogues, presentations, website content, and case studies, ensuring consistent messaging across all platforms.
- Work closely with the Creative team on the company website ensuring it remains up-to-date, user-friendly, and showcases our marine engineering products and services effectively.

**Qualifications and Skills**:

- Undergraduate degree in Marketing or related field, or equivalent is strongly desirable.
- Proven experience in marketing roles within the maritime industry, with a strong emphasis on marine technology or services.
- Demonstrated success in developing and executing comprehensive marketing strategies that have driven business growth and increased brand awareness.
- In-depth knowledge of the marine engineering industry, including the technical aspects and key market players is preferable but not mandatory.
- Solid understanding of digital marketing channels, SEO, PPC, social media, and content marketing strategies.
- Proficiency in data analysis and utilising analytics tools to measure marketing performance.
- Excellent communication skills, both written and verbal, with the ability to tailor messaging to different target audiences.
- Strong leadership and team management skills, with a proven track record of mentoring and developing marketing professionals is preferable.
- Creative thinking and problem-solving abilities, with a proactive approach to identifying marketing opportunities.
- Flexibility to adapt to a fast-paced and dynamic work environment.
- Passion for the marine technology and a commitment to sustainability and safety principles.

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