Content Designer

6 months ago


Bournemouth, United Kingdom Vitality Full time

**About The Role**:
**Team -** Prospect, Advisor and employer

**Working Pattern -** Hybrid - 2 days per week in the Vitality Bournemouth Office. Full time, 35 hours per week.

**Top 3 skills needed for this role**:

- Experience of designing Content
- Strong understanding of digital analytics
- Proficient in editing and publishing

**What this role is all about**:
As content designer, you will be responsible for developing the content strategy and content design solution for the journey, which reaches both employers and members, across app and web. You will be responsible for creating, updating, and reviewing content around the end-to-end user journeys leveraging data and research both internally and externally. You will work collaboratively with business stakeholders alongside a cross functional team of product and designers to craft journeys which balance user and business needs. You will also work closely with the design community to contribute to and use style guides and design patterns.

**Key Actions**
- Design content to meet user needs and make complex language and processes easy to understand to create effective content for digital channels. Understand and implement style and standards. Build content experiences in relevant tools such as Sitecore CMS
- Understand users, who they are and what their needs are based on quantitative and qualitative evidence. Identify content gaps, map journeys and write user stories. Propose design approaches or services to meet those needs and engage in meaningful interactions and relationships with users. Put users first and manage competing priorities
- Leverage experience and external research to challenge the status quo and initiate changes to content and its strategy unprompted with the aim to position Vitality’s content experience as best in class both within industry and beyond
- Work with Product Owners/Managers, Product Designers and other Content Designers to agree consistent standards for substance, structure, workflow and governance
- Make sure content is accurate, compliant and regularly reviewed. Write and edit easily understood, on-brand, accessible, SEO-optimised copy. Write content briefs for internal and external creative teams to deliver the best possible user experience
- Test and monitor the performance of content and identify ways to iteratively improve it
- Have an overall perspective on business issues, events, activities and an understanding of their wider implications and long-term impact. Determine patterns, standards, policies, roadmaps and vision statements. Focus on outcomes rather than solutions and activities
- Consult, collaborate and communicate effectively with stakeholders across Vitality. Build and improve relationships and tailor communications accordingly. Take opposing views and reach consensus on content that meets user needs and business goals, using evidence to explain decisions made

**Essential Skills needed to fulfil this role**:

- Educated to degree level or equivalent
- Digital specialist with a proven track record working in native apps and web
- Experience of designing content for individual members/consumers is a must and specific previous experience within a claims or plan servicing environment would be highly advantageous
- Experience of user journey mapping and user story writing
- Experience of UX accessible writing and content design for digital channels
- Proficient in editing and publishing in Sitecore content management system
- Experience of keyword research and implementing SEO recommendations
- Strong understanding of digital analytics and conversion rate optimisation processes
- Able to lead and facilitate meetings (e.g. lead workshops) within business
- Excellent written and verbal communication skills with business and technical stakeholders at all levels
- Outstanding team working and collaboration skills

**So, what’s in it for you?**
- Bonus Schemes - A bonus that regularly rewards you for your performance
- A pension of up to 12%- We will match your contributions up to 6% of your salary
- Our award-winning Vitality health insurance - With its own set of rewards and benefits
- Life Assurance - Four times annual salary

These are just some of the many perks that we offer To view the extensive range of benefits we offer, please visit our careers page. **Fantastic Benefits. Exciting rewards. Great career opportunities**

**Who We Are**

At Vitality, everything we do is driven by our core purpose. To make people healthier and to enhance and protect their lives through our market-leading health and life insurance and the Vitality Programme. We empower our members to take control of their wellness and develop long-term healthy habits.

**Diversity & Inclusion**

We’re committed to diversity and inclusion because it’s good for our employees, for our business, and for society. To learn more please visit our Careers page.

**Vitality’s approach to sustainability**

Vitality is a business that dri



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