Data and Audience Specialist

3 weeks ago

Guildford, United Kingdom Academy of Contemporary Music Full time

ACM is a specialist creative industries education provider with approximately 2,200 students on a range of FE and HE programmes in Music Performance, Creative Artistry, Production, Technical Services, Business Management and Game Development. Our creative and dynamic environment blends academic excellence and professionalism alongside leading-edge industry thinking and business innovation.

The Academy of Contemporary Music (ACM) is looking for an exceptional individual to help us break new ground in the world of data and audience understanding. We are looking for somebody who can help us manage and understand the multitude of digital touch points we have across the organisation.

ACM generates tens of thousands of pieces of data on a weekly, monthly and annual basis. Data that is generated by not only our digital footprint, but also our outreach programme, onboard students and beyond into our alumni. Understanding our audience is central to not only our lead-generation strategy but also our acquisition, onboarding and retention efficacy.

This will be somebody who can take all of these data points and translate them into workable and implementable briefs to not only our digital marketing and content team, but also the wider organisation in Student Experience and Education. We need an insightful thinker that can look at data, turn it into information and onto knowledge. In other words not just what data represents but what it means. Data and audience insights in the education space constantly evolves as does ACM, the ability to scan the horizon both internally and externally is essential.

If you have the skills, energy and ambition to guide an institution with insight and data intelligence from your very first day, you will find ACM a supportive, energising and inspirational place.

**MAIN RESPONSIBILITIES**:

- To carry out deep analysis and interpretation of all data points across the organisation.
- Development and implementation of data collection management and strategies to maximise efficiency and quality.
- Regular clear and robust reporting of insights aligned with organisational objectives.
- Trend and pattern recognition and reporting on data
- Presentation of Data to the Executive Chairman and Senior Management.

**PERSON SPECIFICATION**:

- **Essential**_
- Extensive previous experience working in a data analyst or Business Data Analyst environment
- Excellent grasp of all data and analytic models including segmentation.
- Practical experience and understanding of statistical packages for analysing data sets
- A passion for statistical analysis and the organisation of data and ability to disseminate significant amounts of information with attention to detail and accuracy**.**:

- Experience in using CRM and Analytics tools such as Google Analytics
- Excellent communication skills both written and verbal
- Comfortable working in a fast paced and ever changing environment

**ACM is committed to safeguarding and promoting the welfare and wellbeing of our students and staff and we follow Safer Recruitment processes. All applicants will be required to complete screening appropriate to the post. This includes a Disclosure and Barring Service check and checks with past employers.**
- This job purpose reflects the core activities of the post. As the Department and the post-holder develop, there will inevitably be some changes to the duties for which the post is responsible, and possibly to the emphasis of the post itself. ACM expects that the post-holder will recognise this and will adopt a flexible approach to work. This could include undertaking relevant training where necessary. Should significant changes to the job purpose become necessary, the post-holder will be consulted and the changes reflected in a revised job purpose._

**Job Types**: Full-time, Permanent

**Benefits**:

- Casual dress
- Health & wellbeing programme
- Life insurance

Schedule:

- 8 hour shift
- Day shift
- Monday to Friday

Ability to commute/relocate:

- GUILDFORD: reliably commute or plan to relocate before starting work (required)

**Experience**:

- Marketing: 1 year (preferred)
- Data science: 2 years (preferred)
- Data analytics: 3 years (preferred)

Work authorisation:

- United Kingdom (required)

Work Location: In person

Application deadline: 30/06/2023
Expected start date: 01/09/2023

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