Digital Performance Media Planner

2 weeks ago


Guildford Surrey, United Kingdom Electronic Arts Inc. Full time

EU Sr Media Planner, Games - London/Guildford
The future of entertainment is interactive, and our Marketing team plays an important role in this future by building content, culture, and community around our brands. We’re a multi-functional group, with world-class expertise in building fandoms, driving interactive storytelling, and positioning our franchises at the center of the broader entertainment ecosystem.
Growth Planning
Growth Planning delivers an audience-first approach to planning across channels and content to maximize growth and capitalize on data revealed opportunities. We have a relentless focus on designing a cohesive ecosystem across audiences, channels, and content to deliver a frictionless fan experience.
Within Growth Planning, the EU Senior Media Planner, Games assists in the planning and activation of paid media in Europe across EA’s First Person Shooter (FPS) and Action Adventure (A/A) portfolio; This position will report into the EU Media Lead, Games.
The EU Senior Media Planner is responsible for coordinating the briefing, planning and activation of paid media in Europe. This person will take a data driven approach to planning by understanding past campaign performance, local player behavior and consumption habits, to inform our local media plans. The EU Senior Media Planner, Games is a key member of the FPS & A/A Pod, managing the media agency to deliver media plans and activations across Europe.
Oversees the EU media agency to craft FPS and A/A franchise media plans aligned to the global strategy. Media plan defines the investment by beat, phase, channel, and partner while providing line by line tactical detail of the plan. Responsible for sharing plans with cross functional teams.
Accountable for the oversight of the FPS and A/A franchises media plans in Europe, ensuring purchase orders are opened, monthly budget estimates are provided to Finance, line by line plan details are created, and close oversight of performance.
Partners with Franchise, Production, and Localization to ensure asset needs and best practices are communicated, while partnering with the Agency teams to ensure smooth delivery and execution.
Coordinates global and regional media activations in partnership with the Global Media Managers for FPS and Action/Adventure.
Assists in the development of reports to the wider business on media’s performance and the application of learnings to improve campaign performance.
Understand the complexity of the digital media landscape including audience insights and cultural nuances while having a developing knowledge of media owners and their capabilities.
Develop Media Artifacts: Title Media Plans, Creative Runways, Media Reporting, Media Market Reports, Finance Tracking
A member of the FPS and A/ Pod responsible for integrated planning across paid and owned channels.
Multiple years of experience in media, either in strategy or cross channel planning roles, with an understanding of the planning process, brand and DR KPIs, audience planning, optimisations, and reporting
Proven success in delivering results for past media campaigns
Proven track record of building relationships with senior stakeholders in Marketing, Creative, and Analytics roles
Interest in the evolving world of data, attribution and media testing
experience advocating for the role of media across the marketing organization
Experience across short- and long-term measurement approaches, the strategic use of first-party data, and the next generation of attribution.
A smart problem solver : intelligent, asks smart questions to understand root issues, develops new and creative approaches and solutions, solving problems in a real-world way.
Media aficionado : A passion for paid media, the continuously evolving landscape, and the creative application to reach brand objectives.
#



  • Guildford, Surrey, United Kingdom Electronic Arts Full time

    EU Sr Media Planner, Games - London/Guildford The future of entertainment is interactive, and our Marketing team plays an important role in this future by building content, culture, and community around our brands. We empower audiences to Play, Create, Watch, and Connect across our amazing franchises and experiences, including The Sims, Madden NFL, EA...


  • Guildford, Surrey, United Kingdom Electronic Arts Full time

    EU Sr Media Planner, Games - London/Guildford The future of entertainment is interactive, and our Marketing team plays an important role in this future by building content, culture, and community around our brands. We empower audiences to Play, Create, Watch, and Connect across our amazing franchises and experiences, including The Sims, Madden NFL, EA SPORTS...


  • Guildford, United Kingdom Electronic Arts Full time

    EU Sr Media Planner, Games - London/Guildford   The future of entertainment is interactive, and our Marketing team plays an important role in this future by building content, culture, and community around our brands. We empower audiences to Play, Create, Watch, and Connect across our amazing franchises and experiences, including The Sims, Madden NFL, EA...

  • Head of Media

    4 days ago


    Guildford, Surrey, United Kingdom Electronic Arts Inc. Full time

    Global Media Manager, Battlefield - London/Guildford This role will be Hybrid to our Guildford office The future of entertainment is interactive, and our Marketing team plays an important role in this future by building content, culture, and community around our brands. We're a multi-functional group, with world-class expertise in building fandoms,...

  • Digital Marketer

    3 days ago


    Guildford, United Kingdom Session Media Full time

    **Level 3 Digital Marketer**: **Company **Session Media **Full Address **32 High Street, Guildford, GU1 3EL **Weekly Hours Worked **37.5 hours per week **Salary **£8.91 per hour*** **About the company**: Session Media are an award-winning digital marketing agency based in the heart of Guildford, Surrey. Since starting in 2018, the agency has doubled...


  • Guildford, Surrey, United Kingdom Electronic Arts Inc. Full time

    Global Media Manager, Battlefield - London/Guildford This role will be Hybrid to our Guildford office The future of entertainment is interactive, and our Marketing team plays an important role in this future by building content, culture, and community around our brands. We empower audiences to Play, Create, Watch, and Connect across our amazing franchises...


  • Redhill, Surrey, United Kingdom ACS Performance Full time

    Job vacancy - Senior Digital Marketing Manager Position: Senior Digital Marketing Manager The successful Senior Digital Marketing Manager will spearhead the digital marketing efforts and drive significant growth. The ideal candidate will develop and implement strategies that enhance digital presence, increase customer engagement, and boost sales across...


  • Woking, Surrey, United Kingdom McLaren Racing Full time

    McLaren Racing, we believe only by chasing performance in everything we do can Performance on track and in the factory. Performance for our people, our business and our highest standards, and then raising the bar again. To lead on the publishing of content across McLaren Formula 1’s social media channels, with a focus on delivering against our...


  • Woking, Surrey, United Kingdom McLaren Racing Full time

    McLaren Racing, we believe only by chasing performance in everything we do can Performance on track and in the factory. Performance for our people, our business and our highest standards, and then raising the bar again. To lead on the publishing of content across McLaren Formula 1’s social media channels, with a focus on delivering against our...


  • Redhill, Surrey, United Kingdom ACS Performance Full time

    Job vacancy - Senior Digital Marketing Manager Position: Senior Digital Marketing Manager The successful Senior Digital Marketing Manager will spearhead the digital marketing efforts and drive significant growth. The ideal candidate will develop and implement strategies that enhance digital presence, increase customer engagement, and boost sales across...


  • Woking, Surrey, United Kingdom Arrow McLaren IndyCar Full time

    McLaren Racing, we believe only by chasing performance in everything we do can Performance on track and in the factory. Performance for our people, our business and our highest standards, and then raising the bar again. To lead on the publishing of content across McLaren Formula 1’s social media channels, with a focus on delivering against our editorial...


  • Woking, Surrey, United Kingdom Arrow McLaren IndyCar Full time

    McLaren Racing, we believe only by chasing performance in everything we do can Performance on track and in the factory. Performance for our people, our business and our highest standards, and then raising the bar again. To lead on the publishing of content across McLaren Formula 1’s social media channels, with a focus on delivering against our editorial...


  • Woking, Surrey, United Kingdom Formula One Licensing B.V Full time

    At McLaren Racing, we believe only by chasing performance in everything we do can we give ourselves the best chance of success. Performance on track and in the factory. Performance for our people, our business and our partners. It’s about hitting the highest standards, and then raising the bar again. To lead on the publishing of content across McLaren...


  • Woking, Surrey, United Kingdom Formula One Licensing B.V Full time

    At McLaren Racing, we believe only by chasing performance in everything we do can we give ourselves the best chance of success. Performance on track and in the factory. Performance for our people, our business and our partners. It’s about hitting the highest standards, and then raising the bar again. To lead on the publishing of content across McLaren...


  • Guildford, Surrey, United Kingdom Element Materials Technology Full time

    Job Description Element has an exciting opportunity for a new Head of Marketing to join our growing Connected Technologies business in EMEAA, to lead the development and execution of marketing strategy. The marketing leader will leverage best practice to drive growth by increasing brand awareness, driving lead generation and measuring effectiveness. ...


  • Guildford, Surrey, United Kingdom Element Materials Technology Full time

    Element has an exciting opportunity for a new Head of Marketing to join our growing Connected Technologies business in EMEAA, to lead the development and execution of marketing strategy. The marketing leader will leverage best practice to drive growth by increasing brand awareness, driving lead generation and measuring effectiveness. You will work...


  • Guildford, United Kingdom Electronic Arts Full time

    Responsibilities : Oversees the EU media agency to craft FPS and A/A franchise media plans aligned to the global strategy. Media plan defines the investment by beat, phase, channel, and partner while providing line by line tactical detail of the plan. Responsible for sharing plans with cross functional teams. Accountable for the oversight of the FPS...

  • SEO and Website

    14 hours ago


    Guildford, Surrey, United Kingdom In Technology Group Full time

    Digital Marketing Executive Guildford (office-based) You will play a pivotal role in the marketing function, specialising in digital, and managing their social media channels, SEO and PPC activities. The key focus of this role will be the management of their social media channels to drive followers and engagement, creating digital assets to support...

  • SEO and Website

    11 hours ago


    Guildford, Surrey, United Kingdom In Technology Group Full time

    Digital Marketing Executive Guildford (office-based) You will play a pivotal role in the marketing function, specialising in digital, and managing their social media channels, SEO and PPC activities. The key focus of this role will be the management of their social media channels to drive followers and engagement, creating digital assets to support...


  • Guildford, Surrey, United Kingdom In Technology Group Full time

    Digital Marketing Executive Location: Guildford (office-based) Salary: up to 33,000 I have a new and exciting opportunity with one of my clients, a market leading manufacturer in the home improvements sector. You will play a pivotal role in the marketing function, specialising in digital, and managing their social media channels, SEO and PPC activities. ...