Conceptual Creative
4 weeks ago
**Your role in a nutshell**:
The Greenhouse (TGH) is our in-house creative agency. In the words of our founder, Anita Roddick, it exists to “romance the products, communicate intimately with the customers, and constantly separate us from the competition by creating ideas of inspirational brilliance and tangible success.”
Since 2017 we have been on a transformative journey to revive this spirit and we have completed a head-to-toe brand rejuvenation. Now we’re ready to accelerate.
- This role is essential to that transition and will play a key part in driving our ambitions for the brand. You will originate and collaborate with others to develop disruptive and compelling creative ideas and best-in-class campaigns. You will be bold in your ambition to create cultural as well as commercial impact, and you have a passion for the desires & aspirations of our core target audience of Young Ethically Engaged Women. The ideas you bring to market will speak to and for those customers, giving them a voice and establishing The Body Shop as a brand which cares about them and about the future of our planet. You’ll bring these ideas to life by collaborating with our talented team of writers, designers and producers.
**Key Accountabilities**:
Ensure creative toolkits are easy to use by markets Each campaign will be delivered as a creative toolkit, containing both ready-to-use executions and assets for adaptation, complete with appropriate guidance. You will take time to understand the cultural nuances, media preferences and differing market conditions of the local marketing directors who will be running your work, to ensure it meets their needs and delivers the right business results.
Work flexibly in teams, or alone, to develop and execute your ideas. This role is a solo creative role, as part of a fixed creative team. You may sometimes be paired with other creatives, designers, copywriters, editors and producers in order to develop and bring your ideas to life. You will be excited to operate as a team player, who can work productively with different people at different times. You’ll also be capable of working alone, depending on the brief.
Contribute to a strong creative culture. We are each individually responsible for maintaining and nurturing TGH’s agile, solution-focused, commercially creative and collaborative culture. You’ll play your part by being supportive of colleagues at all times, embracing their different perspectives in pursuit of bold, game-changing work. You’ll expect to be challenged and to challenge others in the pursuit of world class creativity and you’ll strive for the highest standards. You’ll celebrate achievements collectively, paying close attention to the impact of the team’s work, both culturally and commercially.
Collaborate with colleagues beyond TGH. You will forge a strong partnership and invest time colleagues within the Brand, Marketing, Product & Store (VM) teams. You will work closely with individuals within these teams to ensure their briefs can give rise to bold and compelling work that is timely, commercially astute and brand-enhancing. You will listen and challenge in equal measure to take all our communication to new heights.
Help TGH to run efficiently and effectively. You’ll support agreed ways of working across the team so that all projects run efficiently and effectively. You’ll make good use of systems, tools and processes which enable the team to excel. You’ll demonstrate behaviours that encourage respect across all functions of TGH and show due regard for timelines, budgets and other constraints inherent in the brief. You’ll also challenge briefs when appropriate and interpret feedback in ways that are proactive, creative and ultimately productive.
**More about the role**:
The right person will have a strong track record of creating distinctive campaigns and always-on content for brands with a heart and a soul. You will be motivated by and knowledgeable of the creative opportunities afforded by new platforms and technologies and your work will have made a strong impact in paid, owned and earned digital channels. You will also be personally committed to the Body Shop’s ethos of business as a force for good, by generating positive economic, social and environmental impact. And, in that context, you will be constantly alive to cultural issues and creative trends relevant to our core audience.
Your primary role will be the development of distinctive and compelling creative ideas, which re-enforce the Body Shop’s status as an activist brand and ensure these credentials are carried through into our product and commercial campaigns. You will sell these in persuasively, with passion and intelligence, as well as supporting others in this endeavour. You may be asked to turn your hand to everything from big campaign briefs to tactical retail activations and you will bring the same creative passion to everything you do. The work you develop needs
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